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Archive for February, 2006

Search Engine Secrets – How to Avoid Website Downtime That Can Affect Your Search Engine Listings, Cost You Money, and Damage Your Reputation

Tuesday, February 28th, 2006

If your web pages are down even momentarily it can hurt you several ways. Learn why, and what to do to make sure your pages are visible the maximum amount of time.

The Internet has changed the way we access information, and the way we buy and sell products and services. When it works, which, fortunately, is most of the time, ideas and cash flow from person to person, company to company, and country to country.

But when the inevitable happens and your pages go down, your business, your bank account and your reputation can suffer, especially if you are unaware of the down status of your e-business operations for more than a few minutes. One way this can hurt you is with the search engines.

Whether you operate a corporate website, a mom-and-pop or something in between, theres no question about it. If you want to get traffic via the search engines, you have to work at getting and maintaining placement on the first page of the current big four Google, Yahoo, MSN and AskJeeves. Depending on the keywords youre trying to get high results for, this can be a time-and-resource intensive process.

Everyone who uses search engine marketing knows that getting and keeping high placement is an ongoing process filled with many unknowns. The rules of the game seem to change without notice, causing frustration, disappointment and even desperation among beginners and veterans alike. Methods that work today may not work tomorrow. Tactics that may be legal today may cause problems tomorrow.

Its as if, despite all the research, experimentation and best intentions, there really is no exact formula that can be applied to guarantee results. There is, however, one aspect of search engine marketing that is a known quantity. If your pages are down even briefly when the spiders visit, you run the risk of losing your place. And unless they come back up immediately, they may be dropped altogether.

For example, Googles Information for Webmasters area says that if your pages cannot be crawled after several attempts due to network or hosting problems, they wont be listed meaning theyll be dropped and it may take a few weeks to for them to show up again. MSNs guidelines state that if your server is offline or there is another access problem when their spider tries to crawl your site, it may not return until a later time. Neither Yahoo nor AskJeeves seems to have guidelines on this issue, but its reasonable to assume that they and other search engine spiders operate like Google and MSN.

Another pitfall of web page downtime is wasted pay-per-click advertising dollars. When PPC landing pages go down, your clicks go nowhere and your money is needlessly depleted. And the PPC medium may suspend your ad if your landing page goes down for too long.

Its a fact that web surfers have limited, if any, patience for page not found errors. Building credibility and trust on the Internet is a challenging task. When surfers click to your page, and its not there, they may conclude that you are out of business. At first exposure to you, if your page is not available they are likely to find a competitor and forget all about you. Yes, you can create a custom 404-error page, but if your entire site is down, that wont help you much.

Suppose you sell advertising on your site and it goes down. What will your advertisers think if they visit your site and dont see their ads?

Maybe you have a paid membership site. What will your members think when they try to access your site and its not there?

Suppose a reporter visits your site and its down. That could kill a budding story about you, or it could inadvertently cause them to write something negative about you.

Why risk all these problems when the solution is so simple and cost-effective?

The answer is remote website monitoring. For under $20 per month, you can get basic monitoring that will inform you if your site is down so you can take immediate action to fix the problem. Depending on the complexity of your e-business operation, you can get more sophisticated service features that can monitor not only your pages, but also your database, servers, transactions and can even check for content changes on your pages. If someone hacked into your site and changed the content on your home page, wouldnt it be nice to know about it before the rest of the world does?

To check out companies that offer these services, do a search for remote website monitoring. Most companies have free trials. The key is to find a company that has flexible service options. Depending on the scope of your e-business, you may or may not need certain features that are bundled together. Why pay for what you dont want? Also, bigger may not be better. Look for an established company that is not too big to give you excellent customer service. During your free trial, send a question or two to their tech support and see how fast they respond. This will give you an idea of what youll get after you pay.

Whatever you do, do it today. You cant afford to not know if your web pages are down.

About the author:

Nick Nichols directs marketing activities at WebSitePulse.com, a leading provider of website uptime and performance monitoring services. Visit http://www.WebSitePulse.comfor a free trial and know how your site is doing 24/7.

Tags: keywords, market, Marketing, Performance, Placement, Search, Search Engine, Search Engine Marketing
Posted in Search Engine | Comments

Marketing Secrets – Internet Marketing: A Journey Of Discovery

Tuesday, February 28th, 2006

A summary of the journey we take from beginner to experienced internet marketer
Internet marketing is an intense experience It’s like living your whole life over again in a few short months or years. Read this article and decide which step you are currently at. This may give you an idea of what to expect as you progress in your internet adventure:

Step 1: Babyhood!

You start off your internet marketing career as a brand new baby, with no idea of how the whole system works. You just follow obediently what others tell you to do, think and say, and you get to know the basics of how the whole system works.

Step 2: “Know-it-all” Teenage Years

Then you become a “teenager”, and have just enough knowledge to be dangerous to yourself and others! You go out, gung-ho, spending lots of money and telling everyone what they should be doing. In fact, you probably don’t make much money in this phase because you really don’t know what you are doing and you eventually find this out the hard way!

Step 3: “Study” Phase

Then you enter the “study phase”, where you decide that if you are going to make money at this, you better learn a bit more about the theory of marketing and how to apply it to your business. You realise that this internet marketing business isn’t as easy as you thought it was going to be. It is tough going. This is the phase where most people drop out. You find out things about yourself that you didn’t know. You grow in your personal knowledge. Even if you do drop out at this stage, it is not really a failure. You have just admitted that this is not for you after all.

Step 4: “Career Phase”

If you tough it out and say to yourself “I AM going to make a success of this”, then you enter the “Career” phase. You start taking your business very seriously and you look at how you are going to progress from here on in. Maybe you will decide you are going to build an ezine or an opt-in mailing list. Maybe you decide to join a REAL marketing company with REAL products, and stop jumping on the bandwagon of the latest online ventures that eventually all go bust.

Step 5: “Senior Executive Level”

The previous stage takes a long time. Just like a normal career, your online business career will develop over a period of 5 – 10 years and longer, until you are fully established in your career and are now a “Senior Executive” in the online business market, and you are enjoying the fruits of your hard labour! You have achieved immense personal growth, have stuck it out through the hard times and can be very proud of what you have achieved. ————————————————— Lianne Blanch is a successful online marketer and work-at-home mom. Visit her website today! http://www.working-from-home.biz/1721

About the Author

Lianne Blanch is a successful online marketer and work-at-home mom. Visit her website today! http://www.working-from-home.biz/1721

Tags: Brand, Internet Marketing, market, marketer, Marketing
Posted in Marketing | Comments

Search Engine Marketing Secrets – Internet Marketing Tip: Know What Marketing Means by Rick Tanzo

Tuesday, February 28th, 2006

Internet Marketing has been a buzzword for over a decade now, a short time by ordinary measure. And yet in terms of Internet reckoning, this is a very long time. Whatever, we always go back to the origin of the word marketing.

Marketing, as we know it, primarily concentrates on consumers . As Internet marketer, your responsibility is to determine your consumers` – or potential customers` – needs and desires. You then develop strategies – both online and offline – about your product`s important features, persuade your potential customers to purchase your product, and make sure your customers are satisfied with their purchase.

In the olden times marketers stopped with the sale of products and services. Today, successful marketers make it their strategy to sell to existing customers more than finding new buyers. Why? Because it is more profitable to sell to existing consumers than to new ones!

Why do I belabor this definition? Because in essence, that is what marketing is all about. If you understand the above definition, and I have highlighted the important keywords, your duties as Internet marketer is placed in correct perspective. With this at the back of your mind, there is no doubt you will become a profitable entrepreneur.

With marketing as defined above, you now understand why almost all the successful Internet marketers today flood your server with opt-in emails. Or fire you up with their newsletters` latest edition. Because they consider you as within their loop of customer base (even if you have not bought from them before; your only participation to their business is to sign up for their newsletters` subscription forms).

Be that as it may, we now go back to the definition of marketing given above and list down the important eywords. Internet marketers tweak the keywords inside and out. million of pages have been launched on the Internet out these keywords.

The shady marketers target all and sundry potential customers, prying on the innocents specifically. They offer all kinds of products and programs, rather than educating the unsuspecting readers. If you were one of those who is a beginning Internet surfer to scout for an online business, in all probability you have been victimized by these shady characters. Beware therefore.

About The Author

Rick Tanzo is the webmaster of the InternetMarketingLearningCenter.com. Visit his web site today to discover the simple, fast and easy way to learn Internet marketing and home based business. The site offers free downloads and guide to some of the best deals online. http://www.internetmarketinglearningcenter.com.

mailersplace@yahoo.com

Tags: Internet Marketing, keywords, market, marketer, Marketing, Search, Search Engine, Search Engine Marketing
Posted in Search Engine Marketing Articles | Comments

Search Engine Secrets – Independent Search Engine & Directory Network (ISEDN) – Breaking News!

Tuesday, February 28th, 2006

Independent Search Engine & Directory Network (ISEDN) – Breaking News!
By: Martin Lemieux – July 14th, 2005

Watch out for a shift in the pay-per-click (PPC) industry, happening right now! This shift is finally going to give smaller search engines and directories the ability to tap into the PPC market, currently monopolized by the big guns online (Google, Yahoo & MSN). They will attain this lofty goal by banding together and delivering paid ad placements on a mass community scale for a fraction of the cost.

More and more advertisers are going to want to advertise through the ISEDN because of the sheer amount of exposure that they will be able to receive through all the search engines and directories partnered together through this network.

I was able to be the first to interview Mel Strocen, CEO of Jayde Online, Inc., the parent company of ExactSeek.com.

The Independent Search Engine & Directory Network (ISEDN) was an outgrowth of ExactSeek’s commitment to bring affordable and effective search advertising to the web community. Although ExactSeek was successful in partnering with a number of search engines and directories, it became apparent that popularization of a new pay-for-inclusion program would be better served by an active and independent association of search engines and directories than by a single engine.

Here are some excerpts from that interview:

Martin: “When was the ISEDN formed? ( http://www.isedn.org )”

Mel: “The organization was officially founded in June of this year, although the idea for a network of this kind was being discussed for several months previous to that. The ISEDN website, however, is only a few days old.”

Martin: “How many members does the ISEDN network have right now?”

Mel: “47 members at the moment, but the network has been acquiring new members at a rate of 3 – 5 per week.”

Martin: “What kind of market reach can the network deliver?”

Mel: “It really depends on how big the network becomes. Some search engine and directory members have reported 10,000,000+ searches/month but, given the rapid growth of the ISEDN and the fact that it’s only a few weeks old, we really haven’t had the opportunity to determine the total number of search impressions the network can deliver. We expect to receive specific numbers from the members in the coming weeks which will enable us to provide a more accurate picture of the network’s search reach. My best guesstimate right now is that pay-for-inclusion listings are displayed approximately 120 million times per month. Of course, that figure will grow as the ISEDN grows.”

Martin: “Why should advertisers choose the ISEDN network over Google or Yahoo?”

Mel: “The most obvious reason is cost. An advertiser buying a 3 or 12 month listing is looking at a cost of $3 – $4 a month. I’m not aware of any other engine that can match what the ISEDN offers in terms of value or exposure. Where else can you buy targeted keyword terms for less than $5 a month and get top 10 exposure for your site listings across 45+ search engines and directories?”

Martin: “You’re right, that is amazing!”

Martin: “Because of the sheer distribution size this could potentially have, what preventive measures are being implemented for click fraud?”

Mel: “In the ISEDN advertising model there is no incentive for click fraud to occur. You pay a one time fee for your selected keyword term and that’s it. Competitors or bots could click on your ad repeatedly and it wouldn’t cost you a penny more. With the monetary motive for click fraud removed, it’s unlikely to be a problem.”

Martin: “What does the future hold for the ISEDN?”

Mel: “It’s a little early for me to speculate on how the ISEDN might evolve. ExactSeek is just one member. Future plans will depend on member participation and input in the coming months. What I would like to see is for the ISEDN to become a counter weight to the gradual monopolization of search on the Web by engines such as Google, Yahoo! and MSN. I would also like to see the ISEDN contribute in other areas related to search such as search relevance and possibly the support of open source search software. In the long term, I believe the Web and searchers in general will be better served by diversity than by monopoly.”

Martin: “Are members going to decide the future of the network?

Mel: “The short answer is yes, they will. To function effectively, the ISEDN will in time need to implement some kind of governing structure that determines the organization’s future course. What that structure is and how the ISEDN evolves will depend on input from the members. Initially, direction and objectives will most likely be determined by majority concensus.

We’ve just added a private member discussion forum to the ISEDN website which will allow members to voice their views on issues such as the network’s direction, objectives, online advertising, governing structure, network promotion and other topics of relevance to the membership.

Martin: “So will any of the discussions from the network forum be opened up to the public?”

Mel: “Eventually, yes. Assuming public interest, we’ll setup discussion forums that allow webmasters and/or siteowners to ask questions and provide feedback to individual ISEDN members or to the membership as a whole. If we go this route and, I expect we will, it should help to improve communication between searchers and search providers. It should also help raise general public awareness of the many excellent directories and search engines on the Web that currently are under the radar.”

Martin: “So how does the advertising portion work?”

Mel: “Every ISEDN member is provided with an XML feed to implement within their search results or directory listings. The feed can be modified by the individual members so that pay-for-inclusion listings are displayed in a way that matches their site look and feel, but regardless of how the listings are displayed, advertisers are guaranteed top 10 exposure across the entire ISEDN network. Premium placement of this kind is made possible by the fact that we limit the number of times any one keyword term can be purchased and because all paid listings are rotated in the SERPs (search engine result pages) on each individual engine and directory.

Surveys have consistently shown that few searchers look at more than 30 search results for any given search query. The ISEDN advertising model takes this into account and limits the sale of any keyword term to 30. If a keyword term has been sold less than 10 times, the paid listing almost always appears on the first page of search results (depends on how many listings an ISEDN member displays per page) although not always in the same position. If a keyword term has been sold more than 10 times then paid listings begin to rotate between the SERPs. On sold out keyword terms, the worst case scenario for an advertiser would be that his listing would appear on the first page of results roughly once of every 3 searches on his keyword term. This is somewhat offset, however, by the fact that the system supports broad keyword matching as well as exact keyword matching.

Martin: “With this first come, first serve program – Are you worried that bigger companies will buy out all the keywords available?”

Mel: “Not really. There are literally millions of keyword term combinations available. As the more obvious terms are bought out, it might require more creative thinking on the part of advertisers to come up with good searchable terms, but other than that, I don’t anticipate a problem. Based on current trends, many buyers either forget to renew their keywords or simply let their listings expire. The end result is that thousands of keyword terms will be rolling over on a continual basis. In the event that the program becomes so wildly popular that keyword availability does become a problem,
we may have to look at changing the parameters of the system to accomodate demand, but that’s unlikely in the forseeable future.”

THIS IS AN ADVERTISER’S DREAM!

Anytime a PPC or paid inclusion ad can get distributed through an entire network of competitors, it has the potential to be very powerful and deliver a lot of quality results. Personally, I would much prefer to advertise within 100 websites rather than just one. The power of advertising is in the numbers!

This couldn’t have come at a better time. The SEO industry is crying for quality PPC alternatives. Google’s recent battle with click fraud has left many advertisers world wide wondering if they should really keep their entire internet advertising budget within one basket.

Increase Your ROI Through Smaller Programs Online:

More and more, Smartads is recommending paid advertising in smaller, more tightly knit search engines and directories to our clients. ROI (Return on investment) is very important to the adverising industry, and we have found that advertising in smaller ventures rather than the bigger gorillas online, brings better results.

The reason for this is simple:

* – Less competition
* – Greater targeted audience
* – More local opportunities
* – More exposure for your money

In the old days, creating smaller, more targeted PPC campaigns used to be a lot of work for the marketing professional to research and maintain. The ISEDN has made that job a lot easier for us to maintain on a larger scale. Why would spend hours trying to find smaller directories and other programs, when you can find them under one umbrella?

To check out this internet advertising shift for yourself, go here: http://www.isedn.org

About the author:
About The Author:

Martin Lemieux is the president of the Smartads Advertising Network. Smartads helps all sorts of companies world wide to grow their business offline and online. Visit Today!

International: http://www.smartads.info
Canada: http://www.smartads.ca

Tags: keywords, market, Marketing, Placement, promo, Promotion, Search, Search Engine, SEO
Posted in Search Engine | Comments

Search Engine Marketing Secrets – Netowrk Marketing Training- The MLM Millionaire Daily Success Path

Tuesday, February 28th, 2006

by Doug Firebaugh

Millionaire.

Has a nice ring to it, doesn’t it? We interviewed a lot of them for this Network Marketing research project, and found some interesting stats on how they perceive, and work “the numbers” in MLM.

Most people have a fantasy about becoming a millionaire in network marketing, but that’s all it truly is. Jjust a fantasy that lays in the mind of folks that most never even try to engage.

As one number one earner said:

“The difference in me and most is that my Vision for becoming a millionaire was so crystal clear, and I didn’t drive it, it drove me. It was something that was a calling almost, and it was never a fantasy, but a fanatical urging that wouldn’t go away.”

Hmmm.Fanatical Urging, that wouldn’t go away. He said that it simply became a PASSION in his life. THAT is a CLUE to what it takes to become a big success in MLM.

Most see a fantasy, not a fanatic. As another number one earner said, “If people would get as excited about their company as they do a football game, they would be rich within 3 years.”

Excitement in MLM. INFERNOSecret:

If you are more excited about a football game than your business, you will fumble in MLM eventually.

Another top earner said, “It’s amazing how people yell at baseball or softball games, and then become strangely silent about their future, as if someone else was determining it.”

The sad part, someone else usually is.

What was surprising is the perception with some folks that Millionaires in MLM got “lucky,” and found the right people who did the work. In rare instances that is true, but most millionaires I chatted with had a differing perspective on that, as well as the activity level that needs to be done when recruiting.

The most astonishing fact we found was that MLM Millionaires were “reality based” in understanding the TRUE numbers it takes for massive success, as most folks are Fantasy based. They think they can make 20 phone calls and get rich.

One top earner said,” All I knew was I had to talk to 1000 people. That was what I was told to do. So I was on a mission to do that, and it ended up over 3000.”

Now she says, “I do what I want when I want, for how long I want with my kids. It is a miracle!”

Here is a breakdown of what we found in the activity of the average, Successful,, and millionaire distributor: (from over 1400 responses and interviews)

(All numbers part time. The millionaire numbers are what they averaged when they were part time. THAT will open your eyes!!!!!)

The Numbers of The MLM Study on Success. Hours worked a week: Average: 6 Successful: 12 Millionaire: 25

Phone dials a day: Average: 5 Successful: 15 Millionaire: 50

People talked to a day: Average: 1 Successful: 7 Millionaire: 15

3 ways a day: Average: 1 Successful: 5 Millionaire: 15

Presentations a week:(phone-face to face) Average: 2 Successful: 8 Millionaires: 20

Leads collected a week: Average: 2 Successful: 20 Millionaires: 50

Follow-ups a day: Average: 1 Successful:4 Millionaire: 10

Sales a week Average: 1 Successful:3 Millionaires: 7

No’s gotten in a week: Average: 2 Successful: 10 Millionaires: 25

Conference calls with guests weekly: Average: 0 Successful:2 Millionaires: 5

Number of applications weekly: Average: 0 Successful: 1 Millionaire: 4

As you can see, the part time millionaire activity level was as high as most full timers.

As you can see, activity with millionaires is much more intense that the average or even successful distributor. And in recruiting, the numbers worked were so much more.

How is your activity level? Are you close to even the “successful?”

May I suggest you be…..

Why?

Your future lies within that answer in MLM and Network Marketing!

blessings.. doug Firebaugh / PassionFire Intl http://www.passionfire.com

http://www.passionfire.com

Tags: market, Marketing, Search, Search Engine, Search Engine Marketing
Posted in Search Engine Marketing Articles | Comments

Marketing Secrets – How to Earn $60,000+ a Year with Permission Email Marketing

Tuesday, February 28th, 2006

To be frank, $60,000 a year with permission email marketing is conservative. Had you been part of this program 3 months ago you could have made $23,750 in just two weeks. I’ll show you how below.

Permission email marketing is the most powerful and profitable way to create a consistent source of income on the internet.

Amazon uses it. Microsoft uses it. Sharper Image and Motorola use it. Even IBM and The Wall Street Journal are using it!

Anyone can follow my simple PE strategy from beginning to end in one sitting and begin earning money with permission email marketing. It is the same strategy online marketing guru’s are using to rake in tens of thousands of dollars within a few short weeks.

This isn’t a pie in the sky promise. It’s a fact. If you’re willing to be patience and make a sincere effort, you will be pleasantly surprised at what you can do!

Ready? Ok, let’s begin…

WHAT IS PERMISSION EMAIL MARKETING?

Generally speaking, permission email marketing is email marketing which utilizes an opt-in list of names and email addresses of people who have requested information from you.

(An “opt-in” is a prospect who has requested free information or signed up for a free service you provide.)

Marketers use their opt-in email list to create an ongoing and consistent source of high income by first CULTIVATING the list.

CULTIVATING the opt-in email list establishes an ongoing relationship with your subscribers because you will be sending, via email, highly desirable and FREE information.

The information you offer will teach the subscriber something of value. You, the marketer, will make money when you occasionally endorse a new product to the list.

Over time the people on the opt-in email list become familiar with you and grow to trust you.

Having built such trust, when the time comes for you to endorse a product to the list, you can reasonably expect to produce anywhere from 10% to 40% in sales.

The more times you have communicated with your subscribers and the more value the information received offers, the greater expectation there is of a higher percentage of sales.

Remember this one simple FACT and you will not fail to earn a remarkable income as a permission email marketer:

**People are 1000% more likely to buy based on the recommendation of someone they TRUST than from a complete stranger**

SEE HOW OTHERS ARE MAKING AMAZING PROFITS FROM SMALL OPT-IN EMAIL LISTS

Let me give you an EXAMPLE of the power of a well done “Permission Email Marketing” campaign and the profits that can result from such an effort.

In 1999, Mark Provo of Provo & Gladwell Associates developed a hot new software product. The associates hired a web developer to create a web site and place it prominently on the major search engines. However, only a few orders trickled in each week. To speed things up they spammed 1,000,000 random email addresses.

The emailing produced less than $100 in sales and generated a landslide of not-so-nice responses.

It was a dreadful disappointment.

However, on another occasion Mark emailed the same ad to his own in-house, opt-in email list of 8,000 people. These were people who had purchased products from him before or who had, at one time or another, requested more information about other products and services.

Mark had an established relationship with the people on his list. Over time he had CULTIVATED his list by sending out free tips and valuable information. Those on his opt-in list benefited from these emailings and learned to trust him and the advice he gave.

The end result of emailing his ad to his in-house, opt-in list was a whopping $190,000 in sales and zero complaints — all within three weeks! People on his personally cultivated, opt-in email list trusted him and in no time at all, he made a small fortune and he continues to do so to this day.

As for yourself, consider this:

If you had a high-demand product, your own in-house list of 1,000 opt-in email subscribers, and sent the same email ad, you could very well have made $23,750 in just three weeks.

And just think about it for the long term! If you have your own opt-in email list of 1,000 subscribers, and only 20% of the people make $300 in purchases per year, your income would be $60,000.

If your opt-in email list had 2,000 subscribers and 20% purchased $300 in products per year, your income would skyrocket to $120,000 annually!

Get the picture?

YOUR FIRST GOAL AS A PERMISSION EMAIL MARKETER MUST BE TO BUILD YOUR OPT-IN EMAIL LIST TO A MINIMUM OF 1,000 SUBSCRIBERS.

Next, you’ll need to build TRUST with those on your email list by offering them FREE information of real value.

Finally, endorse products of equally real value and you could kiss your money worries good-bye tonight.

AS YOU CONTINUE READING, you will learn how to acquire pre-cultivated, opt-in email list, a free, pre-written newsletter you can use to send to your opt-in email list to continue building TRUST.

Plus you will learn where to get free products with high value… all for FREE! Additionally, you will learn to work only 30 minutes a week and be in a position to earn $60,000 a year or more.

However, let’s not get ahead of ourselves. I want to be thorough and explain to you an important detail you must understand about CULTIVATION before attempting this strategy.

HOW TO WORK YOUR OPT-IN EMAIL SUBSCRIBERS INTO A BUYING FRENZY!

As I mentioned above, when you gain your subscribers’ TRUST, they will buy from you over and over again. What’s more, they will buy from you even if your price is higher than any of your competitors.

The best way to build trust is simply to Stay In Touch with your subscribers. Trust is gained by consistently CULTIVATING them. In advertising circles this is called REACH and FREQUENCY.

For example, if you hear a song played over and over again on the radio (Reach) enough times (Frequency), sooner or later you’re going to wind up whistling that tune while at work and getting so caught up in it, that you will go out and purchase the tape or CD, and, this action being repeated by thousands of others, the artist will have a hit.

The radio allowed the recording artist to REACH you; the number of times the disc jockey played the song created the FREQUENCY.

As a permission email marketer, you can REACH your opt-in email list audience for free, as FREQUENTLY as you wish, simply by broadcasting an email with desirable information to them once or twice a week.

Quiz #1: What do you get when your subscribers hear from you consistently?
Ans: TRUST!

Quiz #2: What do you get when your subscribers TRUST you? Ans: …SALES! SALES! …and more SALES!

Let me give you a real world example of how I used Reach and Frequency to earn a substantial income as a Permission Email Marketer starting with only 48 people on my email list.

REAL WORLD EXAMPLE:

I emailed a newsletter twice a week loaded with useful tips and valuable information. This is how I CULTIVATED the list to gain recognition and TRUST.

These 48 individuals purchased virtually EVERY new product I offered them…

I made, on average, 2 offers per month and usually earned around $30 per sale on these offers.

48 people X $30 = $1440 per mailing X 2 mailings per month = $2880 a month just from a list of 48 people.

That’s over $34,560 in a year’s time.

So what have we learned so far…

STOP STRUGGLING to sell products to strangers on the internet.

BUILD A RELATIONSHIP with an opt-in email list by offering subscribers something of real value–free of charge.

OFFER DESIRABLE PRODUCTS to your subscribers and kiss your day job good-bye.

By completing the steps outlined below you’ll be on your way to quickly becoming a professional, email marketer and a full-time, online income will be well within your reach.

HOW TO GET 1,000 TO 3,000+ OPT-IN, HIGH-RESPONSE EMAIL SUBSCRIBERS VIRTUALLY OVERNIGH
T

A cultivated opt-in list is your key to earning an income as a professional, permission email marketer. Building your own opt-in, email list can take months or even years and cost you literally thousands of well spent dollars.

However, through the wonders of modern technology, I will introduce you to an amazing short-cut that will make acquiring your own Pre-Cultivated, opt-in email list an overnight process.

Additionally, you’ll get FREE ACCESS to my Professionally, Pre-written Newsletter to continue the ongoing cultivation of your opt-in email list. PLUS- free access to high-demand products.

I will show you how to broadcast the newsletter once or twice a week. You will learn how to endorse one or more of the high-end products inside the newsletter.

The pre-cultivated, opt-in email list, the pre-written Newsletter and high-end products are designed to create an EASY SELL.

As noted above, if only 20% of the people on a 1,000 subscriber, opt-in email list make $300 worth of purchases in a year, your income could be $60,000, or $5,000 per month.

If you have 2,000 subscribers on your list you’d be looking at $120,000 per year…4,000 subscribers could mean as much as $240,000 annually!

Your first goal as a professional, “Permission Email Marketer” must be to build your opt-in email lists to 1,000 subscribers. Acquiring 1,000 subscribers MUST be your driving objective if you truly desire to make real money on the internet.

GET STARTED BEFORE THE DEADLINE

I am well aware this email will get passed around to friends and relatives. I am Very Serious about letting only 50 people into this program. Shortly you will see why.

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All My Best

Jodi Hans-McMillan
bigbang1@sbcglobal.net
http://www.thewealthguide101.com

DON’T BUY FROM THIS SITE!”P J Chandler

“DON’T BUY FROM THIS SITE!”
10 things you must do to avoid losing customers.

by P J Chandler

How welcoming is your web site – and how easy is it for potential customers to buy from you?

Some otherwise professional-looking sites put unnecessary
obstacles in the way of their users – they may as well put up a
sign saying “Don’t Buy From This Site”. Is yours one of them?

Here is a checklist of 10 things you can do to maximize sales
from your site:

1. Keep it focused – don’t try to be all things to all surfers. Specialisation is king in a global marketplace: aim to be the
best in your particular field.

2. Keep it simple – make sure your navigation system is easy to
use. No page on your site should me more that two clicks away
from your home page.

3. Use plain language – net jargon has its place, but do not use
it on non-technical sites. The same goes for unexplained
abbreviations.

4. Don’t exclude people – if your offer is only available in a
defined geographical area, say so clearly and up front before
people start filling in forms. A prime offender is holiday
offers that turn out only to apply to US residents.

5. Only request relevant information – customers will be put off
if they have to complete overly-detailed forms before getting
the information they need.

6. Deploy a site search facility on big sites – make it easy for
people to find what they want.

7. Include offline contact information – some customers may want
to telephone for specific information and a real world postal
address is reassuring to buyers.

8. Use testimonials – they reassure buyers and show evidence of
your product quality.

9. Give something away – free ebooks are becoming a popular way
to communicate with customers. Take a look at the example below
and see how this could work for you.

10. Keep graphics to a minimum – bloated image files can extend download times beyond surfers’ patience threshold – according to
a recent survey about 30 seconds.

Take a look at your site afresh: pretend you have never seen it
before and see what simple steps you can take to improve your customers’ online experience. You will undoubtedly reap rewards
in the form of increased profits.

(((((((((((c)P J Chandler)))))))))))))))
Phil Chandler writes about marketing and other business topics.
His web site is at http://www.domainomania.com
His free ebook – “How To Start a Highly Profitable Internet Publishing Business Using Free and Low-Cost Software” –
can be read at http://www.domainomania.com/publish/

Writer, marketeer and webmaster.

Tags: market, marketer, Marketing, Search, Search Engine
Posted in Marketing | Comments

Search Engine Secrets – How to Avoid Website Downtime That Can Affect Your Search Engine Listings, Cost You Money, and Damage Your Reputation

Tuesday, February 28th, 2006

If your web pages are down even momentarily it can hurt you several ways. Learn why, and what to do to make sure your pages are visible the maximum amount of time.

Suppose you sell advertising on your site and it goes down. What will your advertisers think if they visit your site and dont see their ads?

Maybe you have a paid membership site. What will your members think when they try to access your site and its not there?

Suppose a reporter visits your site and its down. That could kill a budding story about you, or it could inadvertently cause them to write something negative about you.

Why risk all these problems when the solution is so simple and cost-effective?

Whatever you do, do it today. You cant afford to not know if your web pages are down.

About the author:

Tags: keywords, market, Marketing, Performance, Placement, Search, Search Engine, Search Engine Marketing
Posted in Search Engine | Comments

Search Engine Marketing Secrets – Growing Your Business With Your Marketing Priorities

Tuesday, February 28th, 2006

None of us have enough time in the day to get everything done, but small business owners and entrepreneurs like you are particularly pressed. You wear so many hats; there is a seemingly infinite list of tasks to accomplish each day, from providing services to clients, managing product distribution and delivery, to keeping accounting in order.

You try to fit in some marketing when you can, but you’re not sure which activities are essential to do each week or each month to build a steady stream of clients. You make some calls, send out a mailing or put up a web site, but you still have that nagging feeling that if you knew which marketing activities translated into the most new business, you could be more successful.

You want more clients or, if not more clients, higher paying clients. So, what are the most important marketing tasks to do in order to attract more of the right type of prospects?

Build and Maintain Relationships with Prospects

Your number one marketing priority should be to build relationships with lots of qualified prospects. It sounds obvious, but remember that the reason to advertise, network or to have a web site is to generate leads, leads you can then convert to sales. Take a look at the number of years youve been in business and the size of your prospect list.

If your advertising, networking and web site are working, you should be able to generate new leads and a growing list of qualified prospects each month. A successful website, for example, can generate hundreds, if not thousands, of new leads monthly.

George recently signed up for my coaching services. He has been in business for over ten years, but his prospect list consists of less than 150 names. George should have contact information for thousands of prospects by now. Even without an active web based lead generation strategy, if George had added every prospect and client to his list over ten years his list should contain over a thousand interested people.

How many more sales could you close if twice as many or ten times as many people know how you could help them?

The first step is to get prospects’ attention with your marketing message and materials. Then you want prospects to take the next step; to contact you, buy from you right away, or add their name to your mailing list. Offering free, relevant information such as a report or free workshop will prompt your prospects to give you their contact information and increase the results generated by your advertisements and mailings.

How big is your target market? What percentage of this group is on your mailing list?

Your goal is to help as many people in your target market learn what you do and to get them to give you their contact information. Once you have their permission to stay in touch, you can go to work building a relationship with them.

Demonstrate what you do so they understand its value and you establish your credibility. When they know and trust you, theyll be happy to tell you what they need and to buy your products and services.

So how can you incorporate lead generation and building relationships with prospects into your weekly schedule?

Each week reach out to get the attention of people who havent heard from you. Do this through your advertising, web site marketing, articles, mailings or cold calls (if you know how to use them). But dont spend a dime on any of these unless you have a strategy in place for converting this attention into sales and qualified leads.
Set aside time each week or at least each month to stay in touch with your list of qualified prospects and past clients. As your list grows, use your time to focus on past clients first and use a mass mailing or email to stay in touch with other prospects. Share an idea your prospects they can use and theyll be reminded again and again how much you know and why they should buy your products and services.
Use your communication with prospects and clients to help them identify what they need and understand how your products and services can help them. You may think that doing this once should be enough, but most people are too busy to read every mailing they get or to remember the details until its pressing or important for them to act on. With regular correspondence you’ll increase the chances of putting your information in front of your prospects when they are ready to buy.
Set aside time each day to contact qualified prospects.

If someone has sent you an email, left a phone message or otherwise expressed interest in your products, pick up the phone and call them. Quickly identify whether they have the authority and interest to contract with you and either continue the conversation or move on to your next lead.

Get attention; build your list of qualified leads; regularly help prospects with your ideas; and respond to your most qualified prospects promptly when they request services. Do these four things every week and every month and you’ll soon have many more prospects eager to learn how you can help them, eager to buy from you and more new clients than you ever thought possible.

About The Author

The author, Charlie Cook, helps service professionals, small business owners and marketing professionals attract more clients and be more successful. Sign up to receive the Free Marketing Plan eBook, ‘7 Steps to get more clients and grow your business’ at http://www.marketingforsuccess.com

ccook@marketingforsuccess.com

Tags: market, Marketing, Search, Search Engine, Search Engine Marketing
Posted in Search Engine Marketing Articles | Comments

Marketing Secrets – Fundamentals of Selling A Business – Marketing and Prospecting the Buyer

Tuesday, February 28th, 2006

Fundamentals of Selling A Business – Marketing and Prospecting the Buyer

To successfully sell your business, it is essential that you know how to communicate its appeal, and understand the factors that potential buyers have to consider.

Marketing Materials

There are hundreds of businesses for sale at any given time. To make your business stand out, you need to provide potential buyers with information that help them to make informed decisions. A descriptive and well-organized selling memorandum will help in the sale process.

The memorandum would provide your contact information, a brief description of the business, business location, hours of operation, business asking price, annual revenues, net earnings, number of employees, ownership description, number of years established, leased or owned property, and the reason for selling. You should also include a few paragraphs to describe the benefits of owning the business.

Potential buyers should sign a confidentiality agreement before you furnish them with the selling memorandum. This memorandum should be true, accurate, and complete. Marketing paraphernalia typically included are photographs of the business, company history, overview of operations, financial summary, company strengths and potential opportunities, as well as a list of assets.

Prospecting the Buyer

Potential buyers should be screened to ensure that their interests are compatible with yours and that they have the financial ability to purchase your business. Early in the selling process, you should determine the buyers’ sources of funds. Determining and dispelling any misconceptions on financing prior to negotiating the deal saves both parties time and money. You may want to suggest that the buyer consult with their accountant or financial advisor.

2002-03. GlobalBX. http://www.globalbx.com. All rights reserved. Buy a Business or Sell a Business on GlobalBX. GlobalBX is a free business for sale listing exchange that provides a confidential forum to facilitate the buying and selling of businesses with thousands of businesses and franchises for sale as well as comprehensive business information for business buyers and business sellers. Lists businesses for sale, business brokers, and franchise opportunities.

Jim Brown is Director of Marketing at GlobalBX, http://www.globalbx.com. Buy a Business or Sell a Business on GlobalBX, a free business for sale listing exchange that provides a confidential forum to facilitate the buying and selling of businesses with thousands of businesses and franchises for sale as well as comprehensive business information for business buyers and business sellers. Lists businesses for sale, business brokers, and franchise opportunities.

Tags: market, Marketing
Posted in Marketing | Comments

Marketing Secrets – Home Business Marketing On a Tight Budget

Tuesday, February 28th, 2006

Of course new home businesses have some monetary restraints, however that does not mean that marketing should be overlooked. In fact, marketing is the best way to get your company and services noticed and to increase revenue. So, marketing on a tight budget is really not so difficult because there are many affordable options available. However, if you do not market your business it is practically doomed because you are not giving it the chance to grow. Put forth some serious effort into marketing your home business and you will see the benefits slowly but surely.

The most important thing to do first is to develop a marketing plan. This is incredibly important because it creates a guide for where your company is and where you want it to go within the marketing realm. Of course, you could hire professionals to create a marketing plan for you, but you can create one yourself just as easily with a little effort and save yourself a considerable amount of money.

Now that you have a plan, set it into action. Make sure, however, you are being conscious of costs because while marketing can be very expensive, the same exposure can be cheap as well. You need to be creative, but you can market inexpensively.

Some tried and true marketing strategies include newspaper ads, television commercials, phone book ads, billboards, web pages and other expensive media outlets. The trick here is to find a way to gain the exposure of these outlets without having to actually buy the advertising space. Depending where you live might also affect this a bit, but it is certainly doable. For instance, call your local newspaper and explain you are a new business offering these services and are interested in being listed in the business section. Many times, business editors of newspapers are looking for new businesses to feature so it is more than likely you can get a free story about your business that is considerably larger than an ad, read by more people and is absolutely free. The same thing goes for the news media.When it comes to buying large ads in the yellow pages, it generally does not pay off to begin with. You will want to concentrate your efforts in other areas first, and if you can afford to buy yellow page space later that is up to you.

When it comes to Web pages, evaluate your business to see if it is truly applicable to you. If so, it is worthwhile to put the effort into creating a web page and fortunately there are hundreds of free web hosting companies out there that will host your site at no charge.

The most important thing when it comes to home business marketing on a tight budget is to identify your market, and then market to them via inexpensive or free methods they will respond to. If you know your market, you will know how to get their attention. Be creative and realize that good effective marketing does not have to be expensive; it just needs to be creative.

About the author:
Chris Stirling is the owner of http://www.stirls.comand his Internet Marketing website is designed to help other people achieve their goal of having their own work at home business.For your own profit pulling website visit http://www.stirls.com/pips.html

Tags: Internet Marketing, market, Marketing
Posted in Marketing | Comments

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Archive for February, 2006

Search Engine Secrets – How to Avoid Website Downtime That Can Affect Your Search Engine Listings, Cost You Money, and Damage Your Reputation

Marketing Secrets – Internet Marketing: A Journey Of Discovery

Search Engine Marketing Secrets – Internet Marketing Tip: Know What Marketing Means by Rick Tanzo

Search Engine Marketing Secrets – Netowrk Marketing Training- The MLM Millionaire Daily Success Path

Marketing Secrets – How to Earn $60,000+ a Year with Permission Email Marketing

Search Engine Secrets – How to Avoid Website Downtime That Can Affect Your Search Engine Listings, Cost You Money, and Damage Your Reputation

Search Engine Marketing Secrets – Growing Your Business With Your Marketing Priorities

Marketing Secrets – Fundamentals of Selling A Business – Marketing and Prospecting the Buyer

Marketing Secrets – Home Business Marketing On a Tight Budget

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