Archive for February, 2006

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Search Engine Secrets – Keywords, Ranking & Search Engine Optimization Fun

Tuesday, February 28th, 2006

I am a Search Engine Optimization newbie. I have read a little on various forums, browsed a few articles, and read
through The Affiliate Masters Course (Ken Evoy) a couple of times.

Eleven days ago I invested a little of my affiliate earnings in a new product that was being launched.

The Dowser Professional is a keyword research tool on steroids, and has allowed me to improve the returns from the few existing niche websites I already have, and find a number of new niches very quickly.

I was so impressed with The Dowser Professional that I decided it was a key product I wanted to promote as an
affiliate, even to the extent of developing a product specific niche website.

I am very much a believer in Ken Evoy’s technique of “pre-selling”. If you provide a customer with proof that a product works, and what they could do with the product, you can maximise your sales potential.

So I set out to prove that The Dowser Professional was an insanely powerful too, and that anyone could easily use it
to improve their website(s) and find rich new niches.

I set myself what I believe is the ultimate challenge, to target SEO experts on their own turf.

I picked an initial keyword to research, “keyword”.

Within a few minutes I had a good list of related keywords, and within 20 minutes had completed my keyword research. Yes the whole process was that fast.

I then setup a Blogger.com blog based around the keywords I selected.

http://keyword-report.blogspot.com/

The primary keywords for the site are “keyword position report” (KEI approx 6K) and “keyword ranking report” (KEI approx 3K).

It is amazing that such large holes can be found in a very competitive niche with only a few minutes work, but that is
the power of The Dowser.

I set myself a very strict rule. No seeking links until the site was indexed and had achieved ranking based purely on
keywords.

Today (July 28th 2005) the site was picked up by Yahoo. It ranks 1st and 5th for it’s primary keywords, and has already
received traffic from both Yahoo and Technorati.

The site is not yet listed in MSN and Google. I expect it to rank well on MSN and poorly on Google until it has some
incoming links.

The site contains maybe 30% original content, and any articles used were carefully “wrapped” with specific
keyword heavy text both before and after.

Additional related information including screenshots of example Yahoo ranking are available on my Niche Website
Blog.

About the author:
Andy Beard has worked in Sales, Marketing and Localization for the last 15 years, primarily in the computer games industry with an enviable 100% profit track record.

His blog Exploring Niche Websites gives insights into creating profitable websites on the internet http://niche-website.blogspot.com/2005/07/keywords-ranking-and-little-seo-fun.html

Keyword Position Report http://keyword-report.blogspot.com

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Search Engine Marketing Secrets – Short Term vs Long Term Marketing Efforts

Tuesday, February 28th, 2006

Short Term Vs Long Term Marketing

In order to create consistent sales cycles and a positive growth trend businesses usually engage in both short and long term marketing efforts.

Short-term marketing efforts tend to cause sudden sales spikes which rarely last. These sharp sales increases are usually the result of a targeted marketing campaign or time limited offer. While short-term marketing produces sales, long-term marketing efforts must be mixed in to sustain sales.

Short Term Online Marketing

Mentions

Positive product mentions in forums, newsgroups or within trade organizations can result in a traffic or sales surge. Product endorsements and newsgroup conversations are difficult for marketers to control and time, so while product mentions in forums are short-term marketing, they lack the organized exposure necessary to maintain sales momentum.

Discounts

Marketing campaigns that involve coupons, discounts or time-limited offers can also generate product interest. It is important to use promotional offers sparingly or long-term sales could be jeopardized by having customers “wait” for the next offer to purchase.

PPC / Advertising

The easiest and fastest way to generate product interest is, of course, to pay for it. Pay-per-click campaigns are known to drive significant targeted traffic. Sadly, when the campaign funding ends, the traffic and sales generally do, too. Regardless, it is important for marketers to realize that with short-term marketing, sellers can often control sales and infuse cash into a fledgling product, service or business.

Short-term marketing is also useful for test-marketing new products or split-testing to find the appropriate price point. With pay-per-click advertising marketers can control the ebb and flow of site visitors and make a determination about what banners, keywords, text copy and graphics convert at the highest rate. The lessons learned in short-term marketing can then be implemented in the long-term marketing strategy. Marketers can determine the effectiveness of sales copy and landing pages, implementing them in a long range of marketing activities.

Long Term Online Marketing

Search Engine Optimization

Undoubtedly the most time consuming, yet important aspect of long-term marketing involves preparing and optimizing a website for search engines. Currently the majority of Internet surfers seeking a product or information look to search engines. Most Internet surfers use keywords to search for the product, service or information that they are looking for. Knowing your audience and optimizing a site for keywords and phrases that potential consumers would use in their search for a product or service is critical to being found on the Internet.

Search engine optimization pays long-term dividends, but is an ongoing process, as the search engines themselves are constantly evolving their algorithms. The goal of search engines is to provide web surfers the best sites suited to the web surfers’ search terms.

Often, changes implemented will not be “seen” by search engines for several months. It is important to follow search engine guidelines and be patient.

Fresh Content & Communication

A stream of fresh content like newsletters, tips or blog posts will result in long-term quality traffic. Fresh content that is posted and updated on a regular basis will encourage visitors to return. Archived content will build a base for a variety of related keywords.

Syndicated Articles

Related industry articles will result in genuine interest from a very targeted audience. Providing related content articles that are available for syndication will result in links back from websites that contain similar content. Over time, articles can define a company’s expertise on a subject area. Ultimately, syndicated articles can build confidence with prospective customers and a level of trust.

When designing a marketing campaign, consider threading long-term and short-term marketing efforts so that sales are stable and consistent. By implementing a marketing plan that involves both short and long-term efforts, sales success can be achieved.

About The Author

Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for NotePage http://www.notepage.net a wireless text messaging software company.

sharon@notepage.net

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Search Engine Secrets – 10 Ways To Indirectly Get To The Top Of Search Engines

Monday, February 27th, 2006

Copyright 2005 Richard Meredith

There are millions of web sites trying to get listed in the top 20 spots of the major search engines. That amounts to a lot of competition! I say if you can’t get listed at the top, indirectly get to the top.

How do you do this? Look up the top 20 web sites on the major search engines under the keywords and phrases people would find your web site. The key would be to then advertise on those web sites.

The most expensive way would be to buy ad space on those web sites. If you don’t want to spend any money, you could use the ten strategies below. These strategies may not apply to every web site.

1. Participate on their discussion boards.
You could post questions, answer other peoples questions, and join in on conversations. Just include your signature file and link at the end of your messages.

2. Ask the web site owner if they would like a free ebook to giveaway to their visitors.
You could have them link to your web site or include your ad in the free ebook.

3. Submit content to their web site.
You could write articles for their web site and include your resource box and link at the end of the article. If they publish it, you’ll indirectly be at the top of the search engines.

4. Write an excellent article review of their web site, products or services.
Then publish the review on your web site. E-mail the web site owner and tell him or her about it. They may link to your web site so their visitors read it.

5. Ask the owner of the web site if they would want to trade advertising.
If you don’t get as much traffic as they do, you could throw in some extra incentives.

6. Propose a cross promotion deal with the web site.
You both could promote each others products or services together in one package deal. This means a mention and link back to your web site.

7. Give the web site a testimonial for their product or service.
Include a little text link for your web site with the testimonial. You never know; it could end up on their ad copy.

8. Post your advertisement on their free classified ad section on their web site.
You want to be sure you have an attractive headline so they will read your ad.

9. Post your text link on their free-for-all links page.
You want to go back and post your link regularly so it stays towards the top.

10. Sign their guest books.
You could leave a short compliment about their web site on their guest book. Just include your signature file and link at the end of your message.

About the author:
Richard Meredith is the author of the critically acclaimed ebook “The BLACK BOOK of Online Business”- the must-have source book for anyone doing business online… or even THINKING about it!http://www.straight-talkmarketing.comYou can reprint this article as long as this by-line is intact.

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Search Engine Marketing Secrets – Marketing your Business for Success

Monday, February 27th, 2006

www.motivatedentrepreneur.com

Marketing your Business for Success

By Ryan M. Hoback, Motivated Entrepreneur Incubation & Consulting

A pinch of this, a pinch of that, some creative stirring, and marketing mix that cant be matched. This is what marketing your business for success is all about, capturing the readers attention and delivering the intended message. By now you understand that in order to promote your business; an integrated marketing communications idea is absolutely crucial to a successful promotional campaign. This is a concept of marketing that revolves around portraying a clear and consistent message about the company, business, or product and illustrates the company’s vision and mission.

What is it that makes your idea stand out, what about your concept is different than what everyone else is doing? Is it different, does it even need to be? Figure out what type of customer your exact demographic wants your product or service, then start brainstorming on what it is that appeals to that audience. You need to be extremely creative, visually appealing with your delivery, and intellectually interesting while thinking outside of the box.

We need to start thinking about the niche angle that will capture the attention that we are looking to achieve from our marketing efforts. What is their age, their annual income, and what are the common interests of the group? Using this information you begin to start strategizing on the different types of media to utilize in order to be most effective while maintaining cost efficiency. Newspapers and local trade magazines are by far the most popular in localized markets, newspapers reach a wide audience and trade magazines captures the niche customer base you are trying to appeal too. Radio and T.V. are costly ways to advertise; however with new technology evolving the cost of producing these advertisements is becoming more affordable. Radio and T.V. also have a large audience base, yet can be targeted to individual sectors of the population. Outdoor billboards and transit advertisements are another way to appeal to a mass audience. The internet continues to be the fastest growing segment of the advertising market, and has become more and more effective in its application. An effective internet advertising campaign revolves around a well-designed website that has great functionality, an exceptional optimization program that ranks you high in search engines, and a targeted analysis of websites that have a high number of page viewings from your marketing demographic.

Cross marketing is an absolutely crucial element to the success of your marketing efforts. You must hit the desired target base from different angles with a marketing theme that remains consistent, while at the same time developing advertising that intrigues the viewer into a curiosity about your product or service. Once you have them wanting to know more about what you have to offer, you can start developing a multi-tier marketing plan that keeps them coming back to you.

Another great way to market your business is through professional associations and networking events. The more events and individuals that you introduce yourself to, the more one-on-one contacts you will have made, which can very likely produce a client recommendation. Personal marketing continues to become necessary to keep a business competitive. By constantly self-promoting the business you are sure to keep even, if not ahead of the competition, in addition the appeal that you give off in promoting your business is important. A true marketing campaign begins from the very top level of the company, and runs down to the lowest level of employee, integrating itself in to all aspects of the company.

Consistency pays off in the marketing world; a company who can consistently present their marketing campaign to the viewing audience will have a much higher rate of effectiveness. Your target audience recognizes brands names that they see on a regular basis, they become familiar with that name or logo. This is the true desired result of a consistent marketing effort; it becomes associated by the target audience with your business. This is when you can start implementing 2nd and 3rd level marketing techniques to your established client base.

Throughout this article we have discussed the different types of media and different marketing approaches and tools that should be used. Without the right marketing & promotion your ideas may never take off, when conceptualizing your idea make sure you test it out on a diverse audience. The more opinions and feedback you can receive from the different groups of individuals who you pitch, the more help you will receive in crafting your good idea into a fantastic idea. Remember, you must remain flexible in your approach to creating the concept. You cannot limit yourself to just one idea, or the one that you think is best because you came up with it. You need to develop and test every idea before implementing it into your marketing plan. Following the guidelines above will give you a good reference to get started on a great marketing campaign that will truly be successful!

Copyright 2004-05 by www.motivatedentrepreneur.com

This article can be used for content purposes on the Internet only with direct reference to the copyright beloging to Motivated Entreprenur, Inc.

About the author:

This article was written by Ryan M. Hoback. He is President and founder of Motivated Entrepreneur Incubation. Mr. Hoback’s firm helps entrepreneurs achieve success.

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Marketing Secrets – Simplify Your Marketing Research

Monday, February 27th, 2006

I was surfing the net, hunting for new forum activity, when I came across a small forum site. It wasn’t anything to write home about. There weren’t too many postings in any of the discussion lists. Except for the Business opportunity section. That made me laugh.

The most that one had was 7 postings. And yet the Business opportunity section had 50 postings. Probably more by now. So many people trying to market stuff in a forum that almost no one is monitoring.

Out of curiosity I clicked on the business opportunity link. I was scanning the links and one stood out to me. In amongst the offers and get rich quick schemes, there was actually someone asking for advice!

My curiosity was piqued! I clicked on the link to see who this was. This is what he posted in the thread:

“Hi. I’m new to the internet and am looking for a good business opportunity. Does anyone have any advice.”

Suprisingly, after a month of being listed in the business opportunity section, he had only gotten one reply.

Actually, I suppose it’s not that wierd if you think about it. Many people are willing to peddle their wares to forums but not too many are willing to become an active participant.

One person responded with a short and simple message telling him to go to the website of some MLM program. Some MLM program that he was probably a member of.

Not that I’m against MLM programs, mind you. Some people swear by them. I don’t, but some people do. (If you don’t know what MLM is, just do a quick search on google for it. You’ll find out right quick.)

Anyway, I just had to reply. Maybe it was because this kid reminded me of me when I first got involved in internet marketing. Maybe it was because I hate seeing another human being lead like a lemming down a path where 95% of them wind up falling off of a cliff.

Anyway, I finished typing my reply and sat back and looked at it. I realized that this was the kind of information I wish I had before I got started in internet marketing.

So with that being said I have posted my response to his query below.

Enjoy,
Shaun

========================================

Hi,

I just saw your posting on the forum.

My name is Shaun and my handle in the forum is FoeHammer. Feel free to look up my profile.

If you are looking for a good business opportunity I’d actually suggest staying away from what looks too good (at least to start). And I’d definitely suggest you stay away from anyone who would just throw out the name of an “opportunity” without giving you one scrap of advice or direction afterwrads.

The worst thing a marketer can do is push what “looks good”. You need to do a little marketing research first. And it’s not that difficult to do. I know of a program that can get you off to a great start. (Bear with me. I can go on when I get on a role).

Follow this URL:
http://our.affiliatetracking.net/wordtracker/a/9593

This will take you to a site called Word Tracker. This is an awesome utility for marketing research. It is essentially a huge database with every search that has been done within the last 60 days on every major search engine by anyone who uses the internet. That means that you can enter any term and see exactly how many people on the internet are intrested in it by how many searches they did for that and similar keywords.

I would suggest a topic that you are personally interested in.

Let’s face it, if you like golf then you are probably not the only one who likes golf. (Well, maybe you are. I’ve heard it said that men never really play golf. They just use it as an excuse to leave the house and swear. ;) Anyway, just market to people like you.

So, first compile a list of the most searched for terms in their database. I personally would discard any word with a count of less than 500 searches. But use your own judgement. (P.S. They also have a weekly newsletter with the top searches done on the net in that week. They offer this service to people who subscribe to their wordtracker service.)

Next you run what they call a KEI analasys. (Don’t worry, they have manuals for this kind of thing too.) You don’t have to do anything, they’ll do it for you.

Basicaly they score every keyword on a scale from 1-400+ based on a) How many searches are done for that keyword and b) how many other businesses are competing for that keyword.

This is how the keywords are scored.

1-10 is a terrible keyword. Just throw those out immediately. 10-100 is a decent keyword. You have a fair shot at having your web page seen in a web search. But so do all of your competitors. 100-400 is an EXCELLENT keyword. Jump on these. And anything 400+ is just a gift. If you land any of these (and I’m sure you will) YOU will be just about the only person who a surfer will see when they use that particular keyword. Does that sound valuable?

This KEI analasys has two purposes.

One, it helps you target your niche. Your “niche” is a small but potentially profitable corner of the market that you can DOMINATE if you play your cards right.

For example, you might search for “golf”. One of the terms you get back that has the highest count AND the highest KEI (note that most words with high KEI have very low search counts. Remember, no one’s using them for a reason. But there are a few gems in there.) might be “golf bags” (guessing). You might then want to target your marketing efforts on “golf bags.” Give links for golf bag and golf bag accessories. Tips on taking care of your golf bag. An ebook on how to design your own golf bag. I don’t know, I don’t even play golf! But the point is you have just targeted your niche.

The second reason is because it helps you pick out the name of your future website. You will be ranked much higher in the search engines if your keywords are a part of your title and/or your description. Plus use as many of these high count, high KEI words as you can in your links, articles, as alt text for your pictures, etc. The search engines will love you for it.

So, the name for our ficticious site might be “The Golf Bag Store.com” or “Golf Bag’s R’Us.com” or “The Golf Bag Emporium.com”. Whatever. I don’t even play golf!

I suppose a real life example would be a website of mine. When I was doing marketing research for my next site I noticed that the keywords with the highest count and the highest KEI (within the field of internet marketing) were “work at home” and “work from home”. Therefore I named my new site http://www.work-at-home-help.com.

Also, when the keywords are in the title they stand out in bold. When they stand out in bold the surfer will think that the site is more relevant (which it may or may not be) and visit.

One thing that I think I have to warn you against is word stuffing. “Word stuffing” is when you pack your site with keywords at every possible turn. Some people have paragraphs with just nonsense. Inane babble filled with their keywords. Like this for example:

“When you download Brittany Spears .Mpg .Avi .MP3 be sure to upgrade to the FREE trial verson of the Paris Parus Hilton Haltun Video. Make money by becoming an affiliate with KISS and Pamela Anderson’s golf bag…”

And on, and on.

I’m sure you’ve seen this. People do it all the time to increase their ranking in the search engines.

There are many forms of word stuffing. Another form of stuffing is having a back ground that is all one color (say white, for example). You then take as many keywords as you can think of and have them at the bottom of the page or in the margins and have them the same color as the background. The effect is that people never see the keywords, but the search programs (bots, spiders, etc.) do. And they rank (or ranked) you accordingly.

I say “ranked” because these forms of word stuffing DON’T WORK ANYMORE! In fact they can get you penalised with a lower listing or even have you booted
out of the search engines database all together.

But there are two simple things you can consider to avoid these problems.

1) Keep it relevant and 2) Keep it timely.

If you want to add alt text to a picture of a golf bag, for example, just title it “golf_bag.txt”. If you want to use your keyword with your description or articles just use it wherever and whenever it’s appropriate. You’ll come out ahead in the end.

Anyway, we went on a bit of a tangent there but we’re back.

Next all you have to do is get a product to sell. That’s not too difficult. You can join an affiliate program. You can start your own newsletter. You can write an ebook or a course (downloadable products do well on the internet.) There are many “businesses in a box” you could try. These are usually free and offer some products that are already selling like hot cakes on the net.

It’s up to you.

Anyway, I went on for a lot longer than I thought I would. I hope I didn’t bore you.

It’s really not that difficult. The hardest part is just sitting down and doing it.

Keep in touch and visit http://www.work-at-home-help.com. It has more resources for you to consider there.

To your health,
Shaun

P.S.

When you do get your own site/newsletter/whatever create a sig file and attach it to ALL of your email and forum postings. It’s free advertising.

P.S.S.

I really don’t play golf.

After receiving his diploma in Business Administration (marketing major) Shaun immediately turned his focus to the internet. He combines humor and marketing knowlege (plus his own fumbling experience) in his articles, which are always informative and entertaining.

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Marketing Secrets – Rude Marketing in China Village

Monday, February 27th, 2006

You need to start with the basics minding your store from opening to closing and being polite and responsive to your customers and their needs. This will set the stage, and over time you will naturally become a familiar and respected figure.
The general store in my small hometown of China Village, Maine had been owned and operated by the same man for 40 years. Mack was a well-known figure in our town, almost a landmark. He was always at the store. Everyone in town had a close relationship with him and he always greeted everyone with a smile. Mack was also a character and a wise-guy. He enjoyed cracking crude jokes and making off color remarks to the customers but nobody seemed to mind. Mack was like family. He was an integral part of the Yankee charm of our town.

Mack finally retired and sold the store this past year. Another family who had moved into our small town a few years back took it over. Bob is the new owner now. He had known Mack for a while and Mack was comfortable turning the business over to him. At first, everyone was real excited when Bob took over the store. He remodeled the place and added a sandwich bar and deli big doings in a small town like ours. Like Mack, Bob was always at the store from opening to closing. For some strange reason though, Bob decided it would be a good idea to try and act like the previous owner too. He began making rude comments to the customers and telling dirty jokes to anyone and everyone who walked in just like Mack used to do.

For some reason, this didnt go over so well…

Even long time customers were very offended when the new owner acted in this too familiar manner. On a daily basis, you would run into people on the streets complaining about Bob and how rude he was. Needless to say, business began slacking off pretty dramatically.

Luckily, word quickly got back to Bob about how his attempt at keeping the spirit of the stores previous owner alive was affecting his business. He quickly toned down his persona and began to act simply polite. Now he greets his customers with a friendly hello, asks them how they are doing and if he can help them find anything. He still stays at the store from opening to closing. Customers are returning and Bob is now gaining a reputation as a respectable businessperson in our town.

Of course, the obvious lesson to be learned here is DON’T BE RUDE TO YOUR CUSTOMERS – thats common sense. The more important point to be noted is that you really need to build a solid reputation first, before you try and act too familiar with your customers. You need to start with the basics minding your store from opening to closing and being polite and responsive to your customers and their needs. This will set the stage, and over time you will naturally become a familiar and respected figure.

When it comes to internet marketing, it seems the same rules apply. Nothing turns me off and gets me to click the delete button or unsubscribe link faster than receiving an email from someone Ive never heard of trying to introduce me to the latest program or product.

On the other hand, I am much more likely to consider making a purchase or joining a new program when it is recommended by someone who has developed a relationship with me. There are several website owners and ezine publishers who have always been quick to answer my email questions and have provided good, useful information to me over time. You can be sure when I get an email from them, it gets read and any offer they are promoting receives serious consideration.

So remember, online as in offline, stick to the basics and focus on developing positive relationships. Dont try and act too familiar too quickly, no matter what the guy before you was like.

Then you can save your dirty jokes for the friends youve had for forty years.

About the Author

James B. Allen is the webmaster of http://www.StopWorkingToday.com , which showcases online work at home tools and opportunities. You can subscribe to Jamess Home Business Tips Newsletter by sending a blank email to 1stopworkingtoday@getresponse.com .

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Search Engine Secrets – 4 of the Top 5 Search Engine Benefits to Article Marketing

Monday, February 27th, 2006

PaulCopyright 2005 Tinu AbayomiPaul

You’ve probably heard by now that article marketing can help you build links back to your site.

But there’s a lot more to it than that. Articles aren’t only good for leveraging yourself stronger positions in Google, Yahoo, MSN and the other big search engines, though that’s what we’ll be focusing on today. Keep in mind that learning a more balanced view of promotion and marketing with articles can help you reap all the perks with essentially the same amount of work.

For now, let’s start with four of the top five search engine benefits.

1- The One-Way Link of a Resource Box backlink is More Powerful.

A link from a site that you’re not linked back to has more value than one where you may be required to link back to, simply because changes in the way search engines rank sites now include an adjustment for exchanged links.

The logic is that this would make the voting power of a link that points in one direction weigh more heavily than one that is traded. In theory, this makes it easier for sites that have earned link popularity to get more credit than those who have bought or traded for it.

Of course, over time, this effect may be adjusted and partially dampened so that articles that are just being submitted to resources with no editorial process will count less than those that don’t undergo this process. So make sure you’re not submitting junk content for the purpose of linking alone.

2- Article Resource Box Links Back to You Are Relevant

If you write articles that stay on the topic of your site, the page where your article appears is more effective as a page that links back because it is more relevant. Again, depending on the search engine, the more topical the environment where you are linked, the more credit your site gets for the link itself, particularly if you’re submitting to an online directory which allows you to make better use of linking.

There are a few little changes you can make that will make your links and articles more topically relevant than 90% of other articles, merely because other authors don’t think to balance the search engine benefits of article promotion with its value as content, rather than favoring one or the other.

3- Many of Your Articles Appear on Pages with High Google PR

If you take a look at your Google Site Information page, you’ll probably notice that Google seems to pick up only sites that have high page rank under the listing for sites that link to you.

Then, of course all the sites that use the text of your site URL, hyperlinked or not, can be found under the last setting for sites that contain your link.

Google Page Rank is typically not something to get in a frenzy over, but it does have an importance that can affect your bottom line for two main reasons.

First, on the occasions that Google Page Rank can help you get better search engine positioning, the process of being linked from these sites can help bring you more targeted traffic, which can lead to more sales. Again, this has to be part of an overall strategy, not your sole reason for submitting articles.

Second, if links from sites with higher page rank get are being spidered more frequently than your site, your link on these sites can also get crawled faster. If you have unique content on your site, this can give you a competitive edge when your content gets included more rapidly.

4- These links back to your site are permanent.

That means that instead of buying a link on a site that appears there for three months and disappears, you are getting a free, topically relevant link pointing back to your site that may be archived, but not dropped.

Over time, if you submit articles on a regular schedule, each effort towards publication is building on previous exposure, helping you brand yourself and your company, as well as build a strong link campaign pointing back towards your site that is free.

As the quality of your articles improve, you can also get qualified leads from the process, an increase in traffic and sales, and publication in resources who have stronger brands than you do, which you may then leverage for additional exposure.

Just remember, the search engine benefits of promoting your site with articles represent only the tip of the iceberg. With articles you can also brand yourself, use your knowledge to establish yourself as an expert, network, develop relationships and increase your leads, sales and traffic.

About the author:
What is the Fifth Search Engine Benefit to Article Marketing and Promotion? Find out in the free e-course on Article Promotion at: http://www.freetraffictip.com/2-article-marketing/tips-am2.php

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Marketing Secrets – 30 Steps for E-Mail Marketing Success

Monday, February 27th, 2006

This article provides 30 well-described tips for writing effective e-mail copy. When you want to send e-mails or an e-zine that converts casual readers into loyal customers, you need to have strong, compelling copy. Learn these proven techniques.
30 STEPS FOR E-MAIL MARKETING SUCCESS

The response rate for Internet direct mail is typically somewhere between 1 and 20 percent. Your e-mail copy plays a huge role in where your e-marketing message ends up in that range. Here are 30 proven tips for converting the greatest number of e-mail recipients into customers or subscribers.

1. CHOOSE AN EFFECTIVE “FROM” E-MAIL ADDRESS. Some e-marketers think what it says in your “FROM” line is not important. Others think its critical. The bottom line is — EXPERIMENT! If your autoresponder allows you to specify a “FROM” address, try out different ones to see what the effect is on your response rate.

2.USE THE “4 Us” WHEN CREATING YOUR “SUBJECT” LINE. When prospects get your e-mail marketing message, they make a quick decision, usually in a couple of seconds, to open or delete it based largely on the subject line. Strong subject lines are URGENT, UNIQUE, ULTRA-SPECIFIC, & USEFUL. (For more on this topic, send for my f’ree article at subjectlines@royal-responder.com.) It can be a challenge to create a “SUBJECT” line that rates highly in all 4 Us AND that fits in the limited space allowed for display of subject lines in most email programs.But it can be done, if you keep working at it!

3. BE CAREFUL ABOUT USING THE WORD, “FR*EE”. It’s a proven fact that the word “f^ree” is a powerful response-booster in both traditional direct marketing, and on the Internet. Howevere, many spam filters today eliminate any incoming e-mail messages with F’REE in the subject line.

4. START OFF YOUR E-MAIL MESSAGE COPY WITH A KILLER HEADLINE OR LEAD-IN SENTENCE. You’ll want to put a terrific benefit right up front. Use the “4 U’s” principle here too.

5. IN THE FIRST PARAGRAPH, DELIVER A MINI-VERSION OF YOUR COMPLETE MESSAGE. State the offer and provide an immediate response mechanism, such as clicking on a link connected to a Web page. This appeals to Internet prospects with short attention spans.

6. AFTER THE FIRST PARAGRAPH, PRESENT EXPANDED COPY. Your expanded copy should cover the features, benefits, proof, and other information the buyer needs to make a decision. This appeals to the prospect who needs more details than a short paragraph can provide.

7. STATE YOUR OFFER AND PROVIDE A RESPONSE LINK BOTH IN THE BEGINNING AND END OF YOUR MESSAGE.The offer and response link should be repeated in the close of the e-mail too. But when you include them in the very beginning, busy Internet users who dont have time to read and who give each e-mail only a second or two get the whole story.

8. LIMIT THE NUMBER OF CLICK-THROUGH LINKS IN YOUR E- MAIL TO THREE. 95 percent of click-through responses will come from the first two links. An exception would be an e-newsletter or e-zine that you’ve broken into five or six short items. In that case, each item is on a different subject, and therefore each has its own link.

9. FORMAT YOUR EMAIL USING A WIDE RIGHT MARGIN. You don’t want to have weird word wraps or breaks. Limit yourself to about 55 to 60 characters per line.

10. TAKE IT EASY ON THE ALL-CAPS. You can use words in all caps but do so carefully. They can be a little hard to read — and in the world of e- mail, all caps give the impression that you’re shouting.

11. IN GENERAL, SHORT IS BETTER. E-mail is a unique environment. Readers are quickly sorting through a bunch of messages and aren’t disposed to stick with you for a long time. Get to the point as quickly as you can. The key benefits and deal should be communicated in the first screen, or very soon afterward.

12. PROVIDE MORE INFORMATION THROUGH A LINK OR ATTACHMENT. If what you’re selling needs longer copy, then write your e-mail as a “pre-sell.” Your intent is not to sell with the e- mail. Rather, it is to get your reader to click through to a web page or to download a PDF or Word file with a longer sales pitch that will fully describe the product, its benefits, and your offer.

13. THE TONE IN YOUR WRITING SHOULD BE HELPFUL, FRIENDLY, INFORMATIVE, AND EDUCATIONAL. Avoid promotional or hard-sell copy. Joe Vitale says, “Information is the gold in cyberspace.” Trying to sell readers with a traditional hyped-up sales letter won’t work. People online want information and lots of it. You’ll have to add solid material to make it work online, Refrain from using empty, meaningless phrases. Be specific. And even though information is gold, readers don’t want to be bored. They seek, like all of us, excitement. Give it to them.

14. INCLUDE A PROMINENT PRIVACY STATEMENT AND EASY OPT-OUT METHOD TO USE. Doing so can prevent flaming from recipients who feel they have been spammed by stating that your intention is to respect their privacy, and making it easy for them to prevent further promotional e-mails from being sent to them.

15. USE SHORT STATEMENTS THAT TEASE THE READER. Short statements are effective both in your SUBJECT line and in the body copy of your e-mail message. Example: “Advice from Bill Gates” is better than “Bill Gates on Innovation.”

16. OFFER A “BRIBE.” Offers that contain a “bribe” — a discount, f*ree gift, buy one and get one fre*e — work extremely well in e-mail marketing.

17. WEAVE IN A CONTEST OR OFFER OF F^REE MONEY. Fre’e money is a powerful offer and, given the dynamics of online buying and the lifetime value of an Internet customer, it can often be profitable.

18. WHEN YOU HAVE A STRONG OFFER, PUT IT IN THE SUBJECT LINE AND THE LEAD-IN SENTENCE OF YOUR E- MAIL. Do not bury it midway in the text.

19. ENCOURAGE VIRAL MARKETING. Do not make the offer exclusive to the recipient of your e-mail. Encourage the recipient to forward the e-mail — and the offer — to as many friends and colleagues as they want.

20. MAKE SURE PEOPLE CAN PURCHASE YOUR PRODUCT OR SERVICE THROUGH ONLINE METHODS. People on opt-in e-lists overwhelmingly prefer to respond to Internet direct mail online vs. calling a toll- free number or printing out a reply form that has to be faxed or mailed offline. That doesnt mean you shouldnt offer those other response options as an alternative. But you should always have a link to a Web-based response form embedded in your e-mail message.

21. MAKE SURE BOTH YOUR E-MAIL AND THE RESPONSE FORM YOU SEND THE READER TO WORK TOGETHER. Most people think of an e-mail marketing campaign as having only one part: the e-mail. But in reality it has two parts: The e-mail the prospect receives, plus the Web-based response form he or she goes to from the link embedded in the message. The headline and copy at the top of the response page should carry the theme of the e-mail and motivate the reader to complete and submit the form.

22. USE YOUR E-MAIL TO GET THE READER TO ACCEPT A F’REE TRIAL. Rather than having to pay a subscription fee up front, hook your reader with an offer of a f^ree trial. This is the “try before you buy” concept, and it can be very powerful. A series of conversion e-mails then gives compelling reasons for the recipient to convert to a paid subscription.

23. PERSONALIZE THE E-MAIL. One way to get your email noticed among all the others in a reader’s mailbox is through personalization: adding customized information based on the prospects personal data or previous buying habits.

24. MAKE IT EASY TO OPT-OUT OF FUTURE MAILINGS. Always include an opt-out statement that makes it easy for recipients to prevent further promotional e-mails from being sent to them. Example: “We respect your online time and privacy, and pledge not to abuse this medium. If you prefer not to receive further e- mails from us of this type, please reply to this e-mail and type Remove in the subject line.”

25. LIMIT THE FREQUENCY OF YOUR E-MAILS. When e- mailing to your list, an ideal frequency seems to be twice a month. Make one of these e-mails an informative e-zine (a brief online newsletter); the other can be a special offer or promotion. Space them 2 weeks apart.

26. MAKE SURE YOUR E-ZINE IS MORE INFORMATIONAL THAN PROMOTIONAL. E-zines should be at least 80% news and useful information, with perhaps 20% of the content promotional.

27. ONLY MARKET THROUGH E-MAIL TO PEOPLE WHO “KNOW YOU.” This works two ways. First, it’s important that you send e-mails only to people who have actually opted in to be on your mailing list. E- mailing to anyone who hasn’t opted in is considered spam. Secondly, once you’ve created an e-mail list, be sure you spend some time just communicating and informing your subscribers before you ever try to blatantly sell them something. Build the trust relationship first, and they’ll want to buy from you.

28. GET AND USE TESTIMONIALS FROM SUBSCRIBERS AND THE MEDIA. The best testimonials are specific rather than superlative, and support the key points you are making in your copy.

29. INJECT A LITTLE PERSONALITY INTO ALL OF YOUR E-MAILS. It’s a proven fact that people respond more positively to those they like and trust. It’s also a fact that e-mail is a rather impersonal communication medium, consisting as it does of mostly words. Still, it IS possible to inject some personality into your copy. Informal — but not unprofessional or disrespectful — language will help. Some light humor can disarm defenses. So can sharing your own personal story. Share with your readers how the product you’re trying to sell them has helped you personally. Or how you’ve used the product to build your business.

30. ACCEPT THAT E-MARKETING IS A CONSTANT LEARNING PROCESS. Pay attention to the tips you’ve read in this article. Incorporate as many as you can in your future e-marketing efforts. But recognize that not every method works in every instance or with every e-mail recipient. You’ll find the most success if you pay attention to your response rates, try different things at different times, and embrace the value of trial-and-error. To paraphrase a famous quote, e-mail marketing is a process and a journey, not a destination. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Kathi MacNaughton is a freelance writer and owner of HomeSweetBiz.com, a web-based tutorial site for new and aspiring web entrepreneurs. Kathi is also the publisher/editor of the Home Biz Reporter, a weekly e-zine filled with proven tips and ideas for succeeding in home business, product reviews, f’ree or inexpensive resources for home-based Internet business people, and more. You can subscribe to Home Biz Reporter by sending a blank e-mail to homebizreporter@royal-responder.com. If you’d like to visit HomeSweetBiz, the URL is www.homesweetbiz.com. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

About the Author

Kathi MacNaughton has been writing for more than two decades, on a wide variety of topics. Currently, she specializes in web content development for her own home Iinternet businesses, as well as for a variety of clients. Check out her flagship home biz tutorial site at www.homesweetbiz.com. Subscribe to the weekly ezine, Home Biz Reporter at homebizreporter@royal-responder.com.

“Free Press Release Submission Sources” – Get Free Publicity for your Product!Madhu Kumar

Entrepreneurs! You are trying several ways to reach people with your product. You might have tried free methods like free online & ezine ads, posting to FFAs, start page programs, banner exchanges and many more. But, are they much effective?
Entrepreneurs! You are trying several ways to reach people with your product. You might have tried free methods like free online & ezine ads, posting to FFAs, start page programs, banner exchanges and many more. But, are they much effective? No! You have spent hours and hours for that, but didn’t get good returns for your work. You can get good results by giving paid ads in ezines, using Pay per click search engines or publishing ads in printed news papers. But, these all need a good amount of money. How a new entrepreneur can afford this when he is in a tight budget? Then there is a good solution for this. It is ‘Press Release’ and Press Release submission is free!

For the publicity of your product, you can give ads in newspapers and magazines by spending hundreds or thousands of dollars. But those ads might not bring you many more customers because of lack of credibility. But a good Press Release can bring you heavy exposure! it gives more credibility to your product than an ad because it is recommended by an editor. The publishing of your Press Release even in a single media will bring 1000s of visitors to your website!

Now your problem is that how and where you can send your Press Release. Do a search in your favorite search engine for “Press Release”. In the search result, you will get many online PR services that will do the job for you for a fees ranging from $100 to $500. But, why pay them when you can do it for free? Here I am giving you some sources where you can post your PRs Free which will reach thousands of journalists and editors. Try them.

http://www.prweb.com/ PR Web is offering free online press release distribution services since 1997. Thousands of editors and journalists search their site. They get 2 million page views a month.

http://www.mrsmithmedia.com/ Here medias are listed in 12 categories. Send your PR to the editor directly from this site.

http://www.click2newsites.com/press.htm Announce your site and post your PR here.

http://www.webwire.com/ Submit your Press Release to the WebWire Community.

http://www.pr-scotland.com/ This site contains a free Press Release publishing service, a directory of PR Agencies and nationwide media contacts.

http://www.pressbox.co.uk/cgi-bin/links/add.cgi Submit your PR in the form given in this page.

http://www.kazor.com/BPR2002/newsPR.htm Submit your Business News or Press Release.

http://www.conservativeusa.org/megalink.htm Get email addresses of Talk Shows, Magazines, National Newspapers, Internet News Sites and TV Networks.

http://www.fair.org/media-contact-list.html Get email, phone number and contact addresses of Network & Cable Television, National Radio Programs, National Newspapers & Magazines and News Services.

http://www.mediapost.com/ Do a free registration here and get access to the media contact directory of 3,000 websites, 2,000 TV stations, 10,000 radio stations, 4,000 newspapers and 6,000 magazines.

Post your Press Release to all news papers in your country. The below given sites list all leading news papers in the world. Select your country and get email addresses of news papers by visiting each site. Then send your PR to them. http://www.onlinenewspapers.com http://www.newsdirectory.com http://www.allnewspapers.com

When you send a Press Release to an editor or journalist, it should be in a certain format. Otherwise the editors will trash your PR immediately. About ‘Press Release Writing’, in the next part.

About the Author

Madhu Kumar is the webmaster of AccurateFuturePrediction.com. Earn an amazing 50% commission through Clckbank by joining asa free affiliate. Predict your future using the eBook “The Secrets of I-Ching”.Now get 35% Discount. Also get Mega Bonuses. Visit: http://www.AccurateFuturePrediction.com

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Search Engine Secrets – Search Engine Marketing (SEM) – Houses on Sand

Monday, February 27th, 2006

Copyright 2005 Mike Adams

Do you depend on free search engine traffic for your livelihood?

I admit it. I spend an inordinate amount of time thinking about Search Engine Marketing (SEM), Search Engine Optimization (SEO), keyword density, keyword relevance, KEI, incoming links and link text, and where my web site and web pages rank in the Search Engine Results Pages (SERP) for my targeted keyword phrases.

This afternoon I had a shock. I discovered my main web site was dropped from Yahoo! Not one page could be found in Yahoo, out of hundreds! This was after months of working to completely revamp the site, rebuilding it with a nice content management system and lots of pertinent on-topic content, building links, writing and publishing articles, creating RSS news feeds and publicizing them…

I thought I was going to have a heart attack. It’s a clean site – no black-hat SEO techniques, nothing that should get me banned, just good information, the heart and soul of the Web.

I checked my logs, and thought, “Oh my God, it doesn’t look like Yahoo has crawled my web site in over a month.” This was after getting used to Yahoo’s spider crawling my web site daily because of all of the new, pertinent information (and especially because of the RSS news feeds and pinging). But I hadn’t noticed because traffic was still high, even increasing.

Frantically I searched the Web for information about Yahoo making changes. Sure enough, I discovered that Yahoo apparently changed their search algorithm around the time Yahoo stopped crawling my web site. What could I do? What if the other Search Engines dropped my web site, after all those months of long nights and long weekends really working to create a quality web site?

In the midst of this chaos, my wife looked me in the eyes and said, “Don’t worry about it, you still have traffic. The web site is doing well!”

I replied, “Well, yeah! In fact the web site traffic has doubled since Yahoo apparently dropped the site a month ago!”

Then it struck me. Traffic really had doubled, despite the fact that none of the traffic was coming from Yahoo any more. And I wasn’t doing any pay-per-click advertising or any sort of advertising. All of the work I was doing really was paying off – in ways I hadn’t really imagined. I just lost all incoming traffic from one of the two or three biggest search engines and yet my traffic doubled!

Have you ever heard the expression, “Don’t build your house on sand?”

Or how about, “Don’t put all your eggs in one basket?”

There are only about three important search engines at any one time. As I write this, I would say those three are currently Google, Yahoo!, and MSN. The more dependent you are on Search Engine Optimization (SEO) and placing high on the Search Engine Results Pages (SERP) in these few search engines, the more you have built your house on sand or put all of your eggs in one basket. You know that search engines regularly change their algorithms, right? One big change and your web site can disappear or all but disappear from a major search engine. And you won’t know if it’s temporary or permanent. If you’re in this position, you are at the mercy of the search engines.

So what can you do to change this, to ensure that one single algorithm change won’t wipe out your business?

One way, perhaps the best way, is to build alternate traffic streams to your web site.

1. First things first: Make sure you have a web site that people would want to visit. Ever visit a web site that was so bad you wondered how they make any money? Guess what, I’ll bet they don’t. Unless your web site is just a sales page and you direct traffic to it from other web sites or from affiliates, now is a good time to start building some quality content – lots of it, if you don’t already have it.

2. Get lots of incoming links… but change the way you look at links. It used to be that links drove the Web. That was how people found your web site – by surfing in from other people’s pages. Then something strange happened: search engines. But as the search engines evolved, they started measuring the quality of web sites – and determining your site’s position in the Search Engine Results Pages (SERP) – by how many incoming links you have, and what keywords are in the link text. Then people began to link just for Search Engine Optimization, not for actual traffic from those links. Do you really think people are going to find your web site and surf in from a page of 200 uncategorized links hidden behind a link at the bottom of a page and called “Partners” – in an 8 point font? If you want to get traffic from links again, regardless of what the search engines do, you have to change your links pages and you have to change the type of link partners you link to. There’s a very nice free service, Honest Links, that is a grassroots effort by Webmasters to get back to linking for traffic, not SEO. You can learn more at: http://www.honestlinks.net/

3. Write and publish articles related to the theme of your web site. Publish them in the many article directories on the Web, as well as the many mailing lists for authors and publishers. Webmasters and Ezine publishers will pick them up and publish them if they are good. You can get hundreds, even thousands of links into your web site by just including a little “Resource Box” at the end of your article with a link to your web site. (Look at the end of this article for an example of a Resource Box.)

4. Publish a newsletter and start building a list of subscribers. It’s one of the best ways to get people returning to your web site, along with the next one…

5. Start a blog on your web site. Post interesting and useful information related to your web site’s theme and ping the various blog and news directories after each post. You’ll get links from these directories AND you’ll build up readers syndicating your posts on their web sites and reading them in news feed readers. Recently people have been gaming this, too. People post and ping just to get noticed by the search engines and get spidered more often. It will do that, but if you don’t have quality posts, you will still be at the mercy of the search engines. Create quality content and you will build loyal subscribers as well.

I can’t say it doesn’t bother me that my web site was dropped from Yahoo. It feels like I must have done something wrong. But I know I have a good site, with great, useful content that is on topic. I know that my site could be back in Yahoo tomorrow, or it could take months. In the meantime, I’ll keep building a quality site that people want to visit and doing everything I know I should. Traffic has doubled every month for the last two months. I’ll bet it will again next month – with or without Yahoo!

Here’s another old saying for you, “Dig your well before you are thirsty.” If you’re too dependent on search engine traffic now, maybe it’s time to start digging that well. The five steps above should get you started.

About the author:
Mike Adams has been building web sites and playing with Internet marketing since 1996. Looking for an Internet marketing solution? Visit http://www.timberway.com/

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Search Engine Marketing Secrets – SEO for CEOs Search Engine Optimization Unmasked for CEOs

Monday, February 27th, 2006

If youre like most other CEOs, the term search engine optimization will mean very little. Either that or it means expense! But it doesnt have to be that way If you feel like youre standing in a dark room handing money to strangers to get you in the search engines, then this article is for you.

This is an article written by a business owner for other business owners and CEOs. It explains Search Engine Optimization (or SEO) in laypersons terms. It wont make you an expert, but it will give you some insight into what youre spending your money on, what you should be spending your money on, and just as importantly, what you shouldnt.

But before launching straight into an explanation of SEO, lets talk a bit about search engines. Approximately 75%-80% of website traffic comes through search engines. Whats more, research shows that most people dont look beyond the first 2 pages of search results. This means if your website doesnt rank in the first 2 pages of the major search engines, its only receiving 20% of its rightful traffic and revenue. (And remember, being ranked number 1 when you search for your company name or web address doesnt count. You need to rank highly for the words your customers use at search engines.)

The biggest concern for search engine companies like Google, Yahoo, etc., is finding content that will bring them more traffic (and thus more advertising revenue). They do this by using complex algorithms to determine whether a site is useful and should be included in their search results.

This is where SEO comes in.

SEO is the art of ranking in the search engines. Nothing more, nothing less.

SEO means creating your site such that the search engines consider it useful. The two main weapons in your arsenal are:

  • Keywords
  • Links to your site

KEYWORDS

Figure out what words your customers are looking for at search engines, and use those words at your site. By frequently using keywords that are important to your customers, you tell the search engines what you do. These keywords are used in your copy and in the code behind the page. Generally speaking, the more you use the keywords, the more relevant you are to searches in that field.

Keywords in Your Copy

The use of keywords in your copy is easy to understand. But its not easy to do. You cant just pepper your site with a meaningless array of words. The trick is using the most important keywords a lot without compromising the readability of your copy. Its a balance between writing for the search engines and writing for your reader.

TIP: If you find this too time consuming, a website copywriter can take care of it for you. And if you know your keywords already, it should cost you no more than normal web copy.

Keywords in Your HTML Code

The use of keywords in your HTML code is harder to understand, but its easier to do. There are four main places these keywords are used:

  • Keywords
  • Description
  • Alt
  • Title

TIP: When you hear people talking about meta tags, this is what theyre talking about. To see how meta tags are used in practice, go to Google and pretend youre a customer. Search for something your customers would search for. e.g. If youre in car audio, search for car audio. Click on the first couple of results to bring up their website. Right-click on the home page, and select View Source. Youll see a whole lot of code. You can ignore most of it. What youre looking for are the following

meta name=”KEYWORDS” CONTENT=”keyword 1,keyword 2,keyword 3″

meta name=”DESCRIPTION” CONTENT=”Meaningful description of page using the main keywords”

img src=”filename.gif” alt=”Meaningful description of picture using the main keywords”

The title of the page using the main keywords

Take a look at the way the creators of the site have used keywords in these areas, and follow their lead. You already know theyre ranked highly, so chances are theyve done a good job. Alternatively, take a look at my site, http://www.divinewrite.com to see how Ive done mine.

LINKS TO YOUR SITE

Now that you know how to tell the search engines what you do, lets talk about how to convince them youre important.

Links to your site (or inbound links) are the most important factor in ranking. The more links you have to your site from other sites, the better your ranking (related sites generate better rankings).

TIP: Think of the Internet as a big election. All the websites in the world are candidates, and all the links to those websites are votes. The more votes (links) a candidate (website) has, the more important it is, and the higher its ranking.

There are many possible ways to generate links. Some are dubious (like auto-generation software). Others are legitimate, but offer limited results (like asking customers and suppliers to list you on their sites, and adding your site to various business directories). You can experiment with these methods, but Ive always found the best way to generate inbound links is to write helpful articles and let publishers of newsletters and e-zines use them for free on the proviso that they link back to your site.

People who publish e-Zines and newsletters are always hungry for quality content. And there are websites out there dedicated to giving them just that. If you submit a well written, relevant, helpful article to one of those sites, you can have thousands of newsletter publishers ready to snap it up. Then you just sit back and watch the links multiply!

TIP: This method is beneficial in other ways too. Readers of your article will see that you know what youre talking about, and because youre published, theyll see you as an authority.

Its impossible to say how much time youll need to spend generating links. You just have to keep at it until you have achieved a high ranking. Even then, youll still need to dedicate some ongoing time to the task, otherwise your ranking will drop.

Summary

So to cut a long story short, it comes down to this. If you have a lot of the right keyword phrases, used in real sentences, distributed realistically throughout your site, and a lot of links from other relevant sites, you stand a good chance of being ranked highly.

Thats what youre paying your providers for. And thats what SEO is all about.

About The Author

Glenn Murray is an advertising copywriter and heads copywriting studio Divine Write. He can be contacted on Sydney +612 4334 6222 or at glenn@divinewrite.com. Visit http://www.divinewrite.com for further details or more FREE articles.

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