Archive for July, 2006

Search Engine Optimization – What is Search Engine Optimization?

Monday, July 31st, 2006

What is Search Engine Optimization?

by: F. Terrence Markle

It is no secret that search engines are the number one traffic generating method for driving visitors to the different web sites. Search engines are very useful in helping people find the relevant information they seek on the Internet. The major search engines develop and maintain their own gigantic database of web sites that can be searched by a user typing in a keyword or keyword phrase in the search box.

Search engine optimization (SEO) is the process of studying the search engines in an effort to determine how to get your web site to rank high on user searches. Depending on the statistical information reviewed, search engines account for over 80% of the visitor traffic to web sites.

Within the search engine category, Google accounts for most of the search engine traffic. The other top search engines include but are not limited to: Yahoo, AOL Search, Overture, AllTheWeb, MSN Search, WiseNut, HotBot, Teoma, and Ask Jeeves. You can register your web site with the various search engines but it is a demanding process and takes time.

Visitor traffic from the search engines can be obtained through organic (natural) or pay-per-click (PPC) search results. The non-paid organic search results are the list of web sites (generally 10 per page) returned when a user searches on a specific keyword or keyword phrase. Keyword is the word or phrase that is typed into the search engine’s search box. The PPC items are the paid advertisements for a specific keyword or keyword phrase and listed on the same page as the organic search results.

You are telling the search engines what your web site is about when you employ SEO tactics. Search engine optimization involves the layout of your web page so that it is very easy to navigate and read. In addition, you must skillfully place your keywords in your web page in a manner that conveys the information that is being searched for by your visitor. The keywords should be placed in the Title tag, Meta Description tag and at the beginning of the Body tag sections. Search engines look for relevant and original content in your web page that is relative to the your sites keyword theme.

Search engines find out about your web site through your submission to the search engine or through a link to your site from another web site that has already been indexed. The search engine uses a spider (i.e., a computer program) to index (i.e., classify and include in the search engine database) your individual web site pages. The spider is often referred to as a crawler. These spiders follow links from one site to another site and create an index of information for inclusion in the search engine database on each web page they visit. The spider is more likely to index a static HTML web page higher than one generated dynamically.

You can make your web page more search engine friendly by reducing or eliminating any flash animation or graphics in your home page. Design each page of your web site so that the keyword or keyword phrase information being searched for by your visitors can be easily found. You need to convey the central message or theme of your web page to your visitors.

In addition, your web site should have a site map. A site map displays a visual model of the pages within your web site. It enables your visitors to navigate through your web site that has more than one page. Each listing in your site map should be an active link to enable your visitor to click on the link and move directly to that specific section of your web site.

It will take a lot of concentrated work to achieve a top ranking in any of the search engines. Rank is the position in the search engine results page that a web site appears when someone searches for a specific keyword or keyword phrase. The typical search engine results page has 10 positions for web sites returned as the result of the user’s search.

Copyright (C) 2004 F. Terrence Markle All Rights Reserved

Get my F.R.E.E multi-part series on generating targeted and quality traffic to your web site. http://www.QuikSystems.com/WST/TrafficSeries.htm Get my F.R.E.E newsletter on building your own targeted mailing list: http://www.QuikSystems.com/EzineSub.htm

About The Author

Copyright (C) 2004 F. Terrence Markle has worked for over 20 years with public and private companies. He has an MBA in marketing and finance. He has been involved with Internet-related businesses for over 3 years. His primary focus is the marketing of affiliate programs.

tmarkle@quiksystems.com

Search Engine Marketing Secrets – Internet Marketing Idea: Publish an Ezine

Monday, July 31st, 2006

Chances are if you surf the net much you have noticed that almost every website offers a free newsletter or ezine in some form or other. Wonder why someone would go to so much trouble to publish a newsletter and offer it for free? The answer is because it is a brilliant Internet marketing idea. True, it does take some work to publish a quality ezine, however the benefits you can reap in sales for your main product or service is worth the time and effort.

What makes writing and publishing an ezine such a good Internet marketing idea is that it allows you to have direct contact with your customers and readers on a continuing basis. Even if they forget to visit your site again (and lets face it; with all of the work and family demands placed on all of us, no matter how good your site is, this is a possibility) if they are subscribed to your ezine you have a golden opportunity to remind them why your site is fantastic. Secondly, when done tastefully, it gives you a chance to earn a little extra through advertising. Finally, there are relatively few other ways you can build a relationship with your sites visitors. And as all good salespeople know, building a good rapport with your customer is key to making the sale.

There are a few golden rules you should understand before hurrying to write your first edition, however. While you may be able to convince a visitor to sign up for an ezine when they visit your site, your job as a publisher doesnt stop there. To get them to actually open it every time it lands their inbox and not hit the delete key, you need to develop a plan. At a minimum, keep these tips in mind in order for an ezine Internet marketing idea to be successful:

Take the time to include informative, interesting and entertaining content for your ezine. Give the reader a reason to want to read your newsletter and better yet, recommend it to others!

Reassure your readers. Always, always include a privacy statement and give them an opportunity to unsubscribe. Hopefully, if you provide relevant, original information youll never have to worry about this; but doing so shows you care about your reader and that you produce quality material.

Once you decide to publish an ezine, be consistent about it. If you tell your readers its a weekly publication, make sure it comes out weekly no matter what. Failing to abide by this rule tells your reader youre unreliable and untrustworthy.

Finally, remember that although writing and publishing an ezine is a fantastic Internet marketing idea, it is also a chance for you to have some fun and really expand your skills. Be creative and have fun!

About The Author

Jack Elmy’s web site provides information on the basics of creating business plans that get results and will help you succeed in your business, visit: http://www.900-business-plans.com

You have permission to publish this article electronically, in print, in your e-book or on your web site, free of charge, so long as you leave all links in place, do not modify the content and include our resource box as listed above.

Search Engine Secrets – Why Blogs Have Become the Search Engine Optimization Equalizer

Monday, July 31st, 2006

ALEXA WEIGHS IN…

Those who are unaware of Alexa, it offers an interesting tool to webmasters. The service is designed to value websites based on the number of people who visit those sites and the activities of those people while they are on a site.

Keep in mind that their results are skewed to the activities of those who use the Alexa toolbar. If your website is Business-to-Business oriented, then the results may be useful to your needs. If your site is Business-to-Customer oriented, then the Alexa results are far from accurate in documenting the importance of your website.

The reason why the Alexa results are skewed to the Business-to-Business market is because most people using the Alexa toolbar are involved in Business-to-Business activities, either as an user or provider of B2B services.

On May 24, 2005, Alexa’s ranking of the Top Ten English Language websites were as follows:

* http://www.yahoo.com
* http://www.msn.com
* http://www.google.com
* http://www.passport.net
* http://www.ebay.com
* http://www.microsoft.com
* http://www.amazon.com
* http://www.fastclick.com
* http://www.google.co.uk
* http://www.aol.com

( This info was is from: http://www.alexa.com/site/ds/top_500 )

WHAT EIGHT OF THE TOP TEN WEBSITES ALL HAVE IN COMMON

Sure, five of these top ten sites are search oriented sites, but that is not the answer.

Passport.net is owned by Microsoft and must be accessed when someone is logging into the msn.com network. Fastclick.com is a site that helps advertisers buy advertising across a huge network of sites. These two sites do not fit the profile.

The one thing that eight of our top ten sites have in common is that they are content driven destinations and they add new, original, and exclusive content on a daily basis.

BLOGS ARE THE GREAT EQUALIZER

Blogs are the great equalizer because they simplify the task of adding content to a website on a daily or weekly basis. They make it simple for the average joe to add content to their site on a daily basis with just a few clicks of the mouse.

What is more, the spider search engine companies recognize this and make it a point to spider the blog networks on a regular basis, sometimes a daily basis.

It may take a spider search engine up to three months to spider your site if you go directly to their submission page to add your domain to their database. On the other hand, with a blog, you can put a story about your domain on a blog with a link to your domain, and your website can generally get crawled within a week or so of putting your link on the blog.

BLOGS REQUIRE A COMMITMENT ON YOUR PART

Daily additions to your blog should be your goal. If you do not have time to do daily additions, you should at worst do a weekly addition to your blog.

Just like in the real world of websites, if you don’t update your blog on a regular basis, the spiders will save their time and resources by not spidering your blog on a daily basis. If however you do update on a daily or near daily basis, then the spiders will visit your blog with the same fervor you bring to your blog.

Additionally, it sometimes seems like the search engine spiders are giving some addition weight to the results culled from the blogs. The point in this additional weighting is that blogs are filled with personal comments and recommendations rather than sales pitches.

BLOGS ARE EASY TO SET UP, EVEN FOR THE RANK AMATEUR

There are in fact several blog programs available that you can either load into your own domain or that you can use from a third-party, remotely-hosted server.

To see a list of the blogging programs that are available, check out this link:

http://keywordtext.com/redir/blog-list

My personal favorite is http://www.blogger.com which happens to be owned by Google. Blogger allows you the ability to use the software from their servers or to integrate the blog software into your own site with very little effort on your part.

I was able to integrate their software into our own site and to customize the display of the blogger to fit our domain’s format, and I was able to pull that task off in just about 30 minutes — with most of that time dedicated to the custom display of our blog.

Add to the simplicity of setting up the blog, the fact that since blogger.com is owned by Google.com, they will always be very keen to spider our blog on a regular basis.

From launch of our website, to the spidering of our site by Google took just about ten days. Within three days of the launch of our site, Google had spidered the main page of our site. Within ten days, Google had already spidered the whole of our website.

Compared to other websites we have launched, this was the fastest turn-around time from new release to traffic from the search engines. We believe the difference in this case study had to do more with the addition of the blog on the day of our launch than anything else we may have done to promote our domain.

EQUALIZE YOUR SITE WITH THE SITES OF THE BIG BOYS

The big sites on the internet got to be that way because the consistently add new, original, and exclusive content to their websites.

While you and I may never have as much content on our sites as the big boys do, we can benefit from the lessons they teach to us.

Now that you have also learned this important lesson, it is time to put this knowledge into action. Make it part of your daily or weekly schedule to add fresh, interesting content to your website. Your banker will thank you.


About the author:

Hunter Waterhouse is one of the editors at: KeywordText.com “Keyword Text” managed to bring together several writers and editors to provide a few low-cost writing services for those who are working hard to become more profitable. They offer Content Creation Services which include: Exclusive WebPage Content and Reprint Articles. Keyword Text also offers very attractive Volume discounts. Compare us to our competition, you will be surprised. http://keywordtext.com/dir.pl/ktc/index.html

Marketing Secrets – Marketing Strategies For Now

Sunday, July 30th, 2006

Here are the marketing strategies that took AmWay to international market penetration.
Never, I swear to you, never did I think, antipathetic as I am to all things reeking of MLM, that Id ever share this with you. And yet success principles simply are. Here are the marketing strategies that took Amway (to think Id even mention that word!) to international market penetration. What works, works. Strategies and models that let a kitchen table vision rise to world-wide success are worthy of our study. Here are the 7 actions that worked for (ugh) Amway. And they can work for you.

1. Sell the dream. When you target decision-makers who can hire you, paint a glowing word picture of the array of benefits awaiting the organization, the decision-maker, and the audience. Lay it on with a trowel. Make the most of all the truth youve got. Speak of the joy and gratification, the recognition and professional growth awaiting the decision-maker as an outcome of choosing you to speak or train. Place the decision-maker in the picture. Imagine how youll feel when… Visualize your next Performance Evaluation after you recognize me as the ideal person to add value to your conference now…

If the fates allow you to be in direct touch with the CEO or EVP, focus on how your intervention will yield outcomes that delight the shareholders, the Board Chair. Delineate how your actions produce more productivity, more profits, greater market penetration, higher market share, better positioning for a brand, etc.

When you stand before your audience, do this: Share a vivid view, an exciting promise of the spectrum of results they create for themselves personally when they abide by your recommendations.

2. Offer residual benefits, long-term benefits, if possible. Does the reputation they establish through using your ideas live on for many years or decades? Tell them so! Is a passive income stream generated, maybe a bigger retirement cash-flow? Tell them. Think this through. Tell each level the ongoing benefits of the benefits.

3. Offer a System and tools. People love systems. This is why franchises do so well. Theres a system in place. Theres a road map, a blueprint. Theres a proven way to create desired outcomes. Theres peace of mind. Theres safety.

4. Pre-handle problems. Tell them what to expect. Provide remedies in advance. Empower them to use those remedies. Most of all be clear that they are accountable for their actions and for what those actions yield.

5. Build win-win relationships. Tell them how much you care. Prove it. Live your caring. Model what caring is. Provide access to you or to your surrogates. When problems arise, celebrate the opportunity. Translate the problems into challenges. View them as opportunities to serve.

6. Work your butt off. Is that too colloquial for you? Dedicate your time and energy to the delivery of value. Then more value. Then more yet. Apply yourself diligently and relentless to your tasks. Do more than is expected, more than is required, more than anyone in their right mind would do.

7. Surrender to your purpose. This one is from me. Surrender is the price you pay for the success you want. It always works. Give yourself wholly to the outcomes you desire. Ultimately all obstacles level off. They transmute into pathways to the attainment of your desires.

Heres a little secret. Surrender involves love. Love your work. When you love something enough it reveals all its secrets to you. Test this thesis. Test it on some current project. Test it on a speech, a seminar, a workshop. Pretend your client is paying you 10 times as much to present this program. Then act to deliver 10 times the value. And watch what happens.

Burt Dubin, a 20 year veteran of the business of speaking, coaches and mentors speakers and wanna-bes world-wide. Burt works with people who want to be speakers and with speakers who want to be masters. The words of his clients, the admiration and respect expressed for his work by some of the worlds most successful speakers, testify to the values he delivers. For samples of his wisdom, simply go to his web-site, http://www.SpeakingBizSuccess.com. Down-load some of the 25 FREE articles and 20 FREE newsletters.

Burt Dubin, 1 Speaking Success Road, Kingman, Arizona 86402-6543, USA. Phone 1-800-321-1225. Fax 928-753-7554. mailto: burt@SpeakingBizSuccess.com

Copyright 2003 Burt Dubin

About the Author

Search Engine Secrets – How to Avoid Website Downtime That Can Affect Your Search Engine Listings, Cost You Money, and Damage Your Reputation

Saturday, July 29th, 2006

If your web pages are down even momentarily it can hurt you several ways. Learn why, and what to do to make sure your pages are visible the maximum amount of time.

The Internet has changed the way we access information, and the way we buy and sell products and services. When it works, which, fortunately, is most of the time, ideas and cash flow from person to person, company to company, and country to country.

But when the inevitable happens and your pages go down, your business, your bank account and your reputation can suffer, especially if you are unaware of the down status of your e-business operations for more than a few minutes. One way this can hurt you is with the search engines.

Whether you operate a corporate website, a mom-and-pop or something in between, theres no question about it. If you want to get traffic via the search engines, you have to work at getting and maintaining placement on the first page of the current big four Google, Yahoo, MSN and AskJeeves. Depending on the keywords youre trying to get high results for, this can be a time-and-resource intensive process.

Everyone who uses search engine marketing knows that getting and keeping high placement is an ongoing process filled with many unknowns. The rules of the game seem to change without notice, causing frustration, disappointment and even desperation among beginners and veterans alike. Methods that work today may not work tomorrow. Tactics that may be legal today may cause problems tomorrow.

Its as if, despite all the research, experimentation and best intentions, there really is no exact formula that can be applied to guarantee results. There is, however, one aspect of search engine marketing that is a known quantity. If your pages are down even briefly when the spiders visit, you run the risk of losing your place. And unless they come back up immediately, they may be dropped altogether.

For example, Googles Information for Webmasters area says that if your pages cannot be crawled after several attempts due to network or hosting problems, they wont be listed meaning theyll be dropped and it may take a few weeks to for them to show up again. MSNs guidelines state that if your server is offline or there is another access problem when their spider tries to crawl your site, it may not return until a later time. Neither Yahoo nor AskJeeves seems to have guidelines on this issue, but its reasonable to assume that they and other search engine spiders operate like Google and MSN.

Another pitfall of web page downtime is wasted pay-per-click advertising dollars. When PPC landing pages go down, your clicks go nowhere and your money is needlessly depleted. And the PPC medium may suspend your ad if your landing page goes down for too long.

Its a fact that web surfers have limited, if any, patience for page not found errors. Building credibility and trust on the Internet is a challenging task. When surfers click to your page, and its not there, they may conclude that you are out of business. At first exposure to you, if your page is not available they are likely to find a competitor and forget all about you. Yes, you can create a custom 404-error page, but if your entire site is down, that wont help you much.

Suppose you sell advertising on your site and it goes down. What will your advertisers think if they visit your site and dont see their ads?

Maybe you have a paid membership site. What will your members think when they try to access your site and its not there?

Suppose a reporter visits your site and its down. That could kill a budding story about you, or it could inadvertently cause them to write something negative about you.

Why risk all these problems when the solution is so simple and cost-effective?

The answer is remote website monitoring. For under $20 per month, you can get basic monitoring that will inform you if your site is down so you can take immediate action to fix the problem. Depending on the complexity of your e-business operation, you can get more sophisticated service features that can monitor not only your pages, but also your database, servers, transactions and can even check for content changes on your pages. If someone hacked into your site and changed the content on your home page, wouldnt it be nice to know about it before the rest of the world does?

To check out companies that offer these services, do a search for remote website monitoring. Most companies have free trials. The key is to find a company that has flexible service options. Depending on the scope of your e-business, you may or may not need certain features that are bundled together. Why pay for what you dont want? Also, bigger may not be better. Look for an established company that is not too big to give you excellent customer service. During your free trial, send a question or two to their tech support and see how fast they respond. This will give you an idea of what youll get after you pay.

Whatever you do, do it today. You cant afford to not know if your web pages are down.


About the author:

Nick Nichols directs marketing activities at WebSitePulse.com, a leading provider of website uptime and performance monitoring services. Visit http://www.WebSitePulse.comfor a free trial and know how your site is doing 24/7.

Search Engine Optimization – Search Engine Optimization – Search Engine Friendly Domain Name

Friday, July 28th, 2006

Having your own domain name is now become so important. It is not only representing professional and credibility of your company, but it is also make your url being indexed by search engine much easier.
There is another important role of domain name that being forgot by web masters.
Having your own domain name is now become so important. It is not only representing professional and credibility of your company, but it is also make your url being indexed by search engine much easier.
There is another important role of domain name that being forgot by web masters.

Search engine friendly domain name is influencing in search engine placement. If you do want to get the top in search engine, then name your domain with this kind of domain name:
1) Use domain name that represents prior keyword of your site. This is very important step in optimizing your web site. At least, this step has 2 positive impacts on your site:
# Your domain name will be much easier to be being remembered by visitors, since your domain name represents prior keyword that they want to know.
# You will have good positioning on search engine because url has it’s important roles for search engines. This kind of url is also called with url-keyword.
For details about url-keyword, you can read our free guidance in SEO-ing web site.
This kind of url will also influence PR of your site, since another web sites which want to link to you are forced to enter your prior keyword as url in texts-link on their web page.
2) Abbreviate some words with numeric:
Eample: 2 = two
4 = for
This will also makes your url in good positioning on few search engines that sorts url based on initial-numeric domain name.
3) Make your domain name as short as possible. Long domain name will only makes your url difficult to remember and easily being forget by visitors, so this should be avoided. In the opposite, using short url-keyword will make your url memorize-able.
4) Use Popular TLD only as much as you can. The reason why it is recommended is, because popular TLD not only will make it easy to remember, but it also represents credibility of your business.
5) If your url consists more than a single word, then use minus (-) sign as the separator. This will avoid misspelling, mistype and make ease in spelling.

ABOUT THE AUTHOR

Endar WS is a SEO copywriter. Visit his site at http://www.2search-engine-optimization.info for more info about effective search engine optimization that makes your site listed on the top of free search engines.

Search Engine Marketing Secrets – Product Marketing for Home Based Online Businesses

Friday, July 28th, 2006

Copyright 2005 Timothy Spaulding

If you are like most internet based home business entrepreneurs then marketing your product and driving increasing traffic to your web page is essential to increasing sales. The challenge is to market your products and increase your traffic and to do it affordably or even for free.

Fortunately, this is an option for home based businesses, and all it takes is a little creativity combined with dedication. And for those home based businesses with advertising budgets, there are even more advertising options available. Here are some suggestions that should help your product marketing plan significantly.

One of the best ways to get your web page noticed is by writing and publishing articles. There are hundreds, if not thousands, of ezines and newsletters that are constantly looking for new content. First, you need to find some ezines and newsletters that target your niche market. You can search for them on your favorite search engine by searching for “ezine directories” or “newsletter directories”. Then, write an article that can be submitted to a variety of these ezines and online newsletters, just make sure you retain the copyright. You may not think that you have the ability or creativity to write articles, but it can easily be done with a couple hours of effort and some commitment. The key part of marketing your home business is by creating a resource box at the end of your article that contains your URL and some brief information about you and your company. Doing this will get your web page out in the public quickly and will result in many hits and free product marketing.

Another way to market your products is to create a forum on your web page. By doing this, you are getting individuals to talk about products and services offered by your company as well as competitors and other relevant topics. This alone will help your product assuming you are offering top notch quality and customer service. If not, then a forum might not be the best idea for you. In addition, a forum will require a commitment of your time in reviewing the posts to make sure the discussions are kept within the rules. However, for those that are committed to their customers, forums generally create repeat traffic which is important to making sales. This is important because it has been proven that more than 70% of sales are made after the third, fourth or fifth contact. A forum keeps individuals coming back for more and more contact, which means you will sell more products.

Additionally, you should use banners on your own web page as well as others by exchanging links. You should also list your web page with search engines. All of these will help your web page get noticed which means your products and services will get noticed and your home based business will prosper. Remember that the most important factor in product marketing online is URL marketing. You might have the best product for the best price on earth, but if nobody knows how to get to your web site it doesn’t matter. Therefore, be diligent about getting your URL out there.

Finally, market your product and URL offline. This will reach a different sector of individuals and will also increase web page traffic. Make sure your URL is printed on any correspondence from your company including checks, faxes, web pages, emails, and letters, envelopes, and any promotional items like key chains, mouse pads and the like. The more people that know your URL means more traffic to your site. This in itself is the best product marketing you can receive.

About the author:
Timothy Spaulding is the owner of the Work At Home Business Resource Center at http://www.workathome-awesomeopportunities.comand Home Made Profits at http://www.homemadeprofits.netwhich provide valuable tools, articles, affiliate programs and products for the home based entrepreneur.

Marketing Secrets – Bush-Backed Drug Marketing Schemes

Thursday, July 27th, 2006

Bush-Backed Drug Marketing Schemes

At an FDA hearing on the safety of psychotropic drugs on Feb 2, 2004, dozens of tortured parents testified that their children had committed suicide or other violent acts after being prescribed the same drugs that are being marketed in the Bush-backed pharmaceutical industry schemes aimed at recruiting the nations 52 million school children as customers.

In July 2003, the Bush appointed New Freedoms Commission on Mental Health (NFC) recommended screening all children for mental illness and designated TeenScreen as a model program to ensure that every student receives a mental health check-up before finishing high school.

The NFC also has a preferred drug program in place modeled after the Texas Medication Algorithm Project (TMAP), that lists what drugs are to be used on children found to be mentally ill.

The list contains every drug that people complained about at the FDA hearing, including Paxil, Zoloft, Celexa, Wellbutron, Zyban, Remeron, Serzone, Effexor, Buspar, Risperdal, Zyprexa, Seroqual, Geodone, Depakote, Adderall, and Prozac.

There is little if any evidence that these drugs work on children but nevertheless, an estimated 10 million children in the US are now taking these mind-altering drugs even though they have documented side-effects including suicidal ideation, mania, psychosis, and future drug dependence.

According to a May 2003 report in the New York Times, national sales of anti-psychotics reached $6.4 billion in 2002, making them the fourth highest-selling class of drugs which proves the drug companies are already making a killing by drugging our kids.

Experts Against Screening

Dr Jane Orient is an internist and executive director of the Association of American Physicians and Surgeons. She offered a few words to the wise in United Press International’s “Outside View” on December 16, 2004.

In regard to TeenScreen, Orient says parents ought to be asking some very serious questions before the government experts interview the first child such as:

What are the credentials of the screeners? What are the criteria for possible abnormality? What is the scientific validation? Will you be allowed to get a second opinion? Can you see the record and enter corrections if indicated? Will the record at any point be destroyed, or will the stigma of a diagnosis such as “personality disorder” follow the child throughout life?

What will happen if your child fails the screen? What sort of treatment will be given? Who will supervise it? What if you don’t approve of it?

Do drug companies expect to have a large number of new consumers of their psychoactive drugs? Who might profit from the program (perhaps discoverable by asking who lobbied for it)?

Bingo, right question Dr. Who stands to profit?

In 2003, Medico Health Solutions, reports that the use of behavioral drugs for children topped all other types of drugs at 17% of total spending. In the year 2003, the market research firm, IMS Health, calculated worldwide sales of antidepressants at $19.5 billion, up 10% from the year 2002.

Phyllis Schlafly, author of “No Child Left Unmedicated,” raises several valid questions. What are the rights of youth and parents to refuse or opt out of such screening? Will they face threats of removal from school, if they refuse privacy-invading interrogations or medications? How will a child remove a stigmatizing label from his records?

Psychiatrist Peter Breggin, a court-qualified medical expert, and author of books, Talking Back to Prozac and The Anti-Depressant Fact Book, warns about the life-long damage a label of mentally illness can cause.

“There is nothing worse that you can do to a human being in America today than give them a mental illness kind of label and tell them they need drugs and these children are 3,4,5,6,7,8,9 years-old being treated in this manner,” Breggin reports, “I then see them coming to me as adults saying I’d like to be a doctor but how can I when I have crossed wires in my head,” he warns.

In a report, Allen Jones, former investigator Penn Office of Inspector General Bureau of Special Investigations, points out that there has been a 500% increase in children being prescribed drugs during the past 6 years.

Jones says the NFC call for mandatory screening of all students, with follow-up treatment as required, translates into putting more kids on mind-altering and potentially lethal drugs.

“TeenScreen is purely and simply a marketing scam to sell psychotropic drugs,” according anti-child drugging advocate, Ken Kramer, “When they use “even if we save one life” as an argument to arouse emotions in parents that truly care, they are lying,” he warns.

Bush Promotes Dangerous Drugs

The truth is, with full support from Bush, the pharmaceutical industry is using TeenScreen as a vehicle to push dangerous drugs on children who in the eyes of many experts are already being overmedicated.

Despite that the fact that SSRI antidepressants are banned for use with children in the UK and despite the FDA black box warning label now required on all SSRIs that the drugs increase suicidal thinking and behavior in kids, the NFC not only recommends that the same drugs be prescribed to children, it promotes the very schemes that will increase the number of kids on these drugs in schools and other public institutions.

According to a report by the Florida Statewide Advocacy Council, posted on Ken Kramer’s website records@psychsearch.net, an investigation in Florida found that of 1,180 kids in foster care, 652 were on one or more psychotropic drugs.

In Texas, Dr John Breeding, an Austin psychologist, has seen cases where some foster children were placed on as many as 17 drugs and says drugs are being used as chemical restraints in Texas. He wants all SSRIs and neuroleptic drugs banned from use on children The SSRIs are extremely harmful and addictive; and can cause or exacerbate suicidal or homicidal tendencies; withdrawal is painful and dangerous, Breeding warns.

Dr Ann Blake Tracy is the Director of the International Coalition for Drug Awareness, holds a doctorate in biological psychology, and is a specialist in the adverse reactions to SSRI medications. Tracy claims the whole hypothesis of SSRIs is “backwards.” She says the drugs increase serotonin while decreasing the metabolism of serotonin, especially in the 7 to 10% of the population that studies have shown don’t have the proper enzyme to metabolize SSRIs in the first place, according to the Aug 22, 2004 Desert Morning News.

Dr Tracy can recite hundreds of horror stories involving violence by people taking the same drugs that TeenScreen is marketing to more children.

She told the Morning News about, the professor on Prozac who bit her mother to death; the Stanford graduate on Paxil who stabbed herself in the kitchen while her parents slept; the mother who bludgeoned her son and then drank a can of Drano; and the 12-year-old girl who strangled herself with a bungee cord she attached to a plant hanger on the wall.”

“Most of these drugs are not approved for children, but it doesn’t stop doctors from prescribing them,” Tracy points out.

Turning People Into Psychotic Murderers

Besides causing suicide, enough evidence now exists to prove that psychotropic drugs have played a major role in the senseless acts of violence by school-age children in this country in recent years.

Dr Breggin, is against the use of psychotropic drugs in children, and has testified in civil and criminal cases numerous times about the link between SSRIs and suicide and other acts of violence.

On April 15, 2001, 16-year-old Cory Baadsgaard took a rifle to his High School in Washington State and held 23 classmates and a teacher hostage. Cory sat in jail for 14 months before finally being released based on expert testimony by psychiatrists that his behavior was an adverse reaction to the drugs he was prescribed.

Cory
has no memory of his actions at the school that day. 21 days before the event, he had been taken off Paxil and prescribed a high dose of the drug Effexor.

Cory’s father Jay told Insight News, “They always talk about how the kids who do these things are the ones who get picked on by the jocks and stuff, but Cory was a jock. He was on the varsity basketball team, played football and golf, and was very popular in school.

Jay wants the media to warn people about the dangers of putting kids on these drugs, “If Cory had been on PCP the media would say ‘Oh, he needs drug rehabilitation,’ but because these were prescribed medications they say ‘Oh, it can’t be that,’ but now we know it can be,” he said.

“The morning that Cory went to school and did what he did, my wife and I just knew that it had to be something with the drugs,” Jay reports. One of Cory’s friends described the incident to Jay, “Cory was yelling and then he just stopped, looked down and saw the gun in his hand and woke up,” he said.

Cory recently made an unlikely new friend in Colorado, when he met Columbine High School shooting victim, Mark Taylor, who is suing the manufacturer of the antidepressant that Eric Harris was on when he opened fire at Columbine.

Kelly Patricia OMeara interviewed Mark Taylor, and recounted his description of the shooting incident in a report for Insight on Sept 2, 2002.

Taylor told Kelly, “I was sitting on a hill outside the school eating lunch with my best friend when Eric Harris came over and started shooting me,” Taylor recalled, “I was shot between seven and 13 times. No one really knows the exact number because there were so many bullet tracks. Most of the bullets just went right through me. After I was shot I just lay there, playing dead, and could see others being shot,” Taylor recalled.

It has never been revealed if Dylan Klebold was on any legal drugs at the time of the shootings, but an autopsy revealed that Harris was on the psychotropic drug Luvox, a selective serotonin reuptake inhibitor (SSRI).

Taylor’s attitude toward the teen who nearly killed him is surprising. He told O Meara, “I’m suing Solvay because I believe that Eric Harris did what he did because of this drug.”

Taylor’s suit claims the drug made Harris manic and psychotic and as a consultant in the suit, Dr Tracy agrees. “All you have to do is read the Luvox package insert to see that Eric’s actions were due to an adverse reaction to this drug,” she told Insight News, “Show me a drug anywhere that has listed mania and psychosis as frequent adverse reactions. That is what the insert says for Luvox. There is no doubt in my mind that Luvox caused Eric Harris to commit these acts,” she explained.

Gary Null & Associates of New York is filming a documentary called The Drugging of Our Children, that will feature interviews with both Cory Baadsgaard and Mark Taylor, and will chronicle the long history of tragic events that have resulted from the use of these drugs on children.

A little known fact is that a few days before the Columbine tragedy, Eric Harris had been rejected by the Marine Corps specifically because he was taking the drug Luvox.

In 2001, 18-year-old Jason Hoffman, shot five students and teachers at a California High School, while on the drugs Celexa and Effexor, and he too was rejected by the Navy one day before he went on his rampage, according to the San Diego Union-Tribune.

In a letter to his mother, Hoffman said, “I want people to know that what happened was not the real me, I was just angry, maybe my medication. It was a fluke of the moment. The person was not the true Jason Hoffman,” he wrote.

On Oct 29, 2001, Jason Hoffman killed himself by hanging from a vent screen in his jail cell, the Tribune reported.

Kip Kinkel was 15 on May 21, 1998, when he murdered his parents, and then went to Thurston High School in Springfield, OR where he shot and killed 2 students and injured 22 more. Kinkel was on Ritalin and Prozac at the time of the killings even though Prozac was not approved for pediatric use.

Seven years after the senseless killings by Kinkel, on December 18, 2003, Eli Lilly sent letters to British healthcare providers, warning that Prozac was not recommended for any use in children.

14 year-old Elizabeth Bush was on antidepressants when she took a gun to school and wounded another student in Williamsport, PA in 2001.

12-year-old Christopher Pittman was on Zoloft when he shot his grandparents and set their house on fire, and says his violence was caused by the drug he was. Before Zoloft, he had been on Paxil.

According to court records, the doctor who prescribed the drug to Christopher mentioned no problems in his medical notes. A few days before the murders, the doctor wrote: “Lots of energy. No plans to harm self. Not flying off the handle.”

Christopher now sits in prison.

His father, Joe Pittman, testified about the effects of the drugs on his son at the FDA Hearing and read a letter Christopher wrote that described how he felt when he committed the murders, “Through the whole thing, it was like watching your favorite TV show,” he wrote, “You know what is going to happen but you can’t do anything to stop it.”

Dr Tracy explains how this happens. SSRIs suppress “the REM state or dream state [of sleep] … These drugs allow a person to be awake but at any time they can slip into the REM state. This is why people often discuss how they couldn’t tell the difference between the dream and reality. These drugs are horribly damaging to the entire system,” she warns.

Even the people closest to Jeff Weise are at a loss to say what led to the deadly killing spree by Weise in Minnesota, where the 16-year-old shot his grandfather, his companion, and then went to the high school and shot 5 students, a teacher and a security guard before killing himself. According to school employee, Gayle Downwind, Weise was on Prozac at the time of the shootings.

Dr Tracy has consulted on many cases where children engaged in violent behavior including a 15-year-old boy on Zoloft who shot and killed a woman and is serving life in prison; a 17-year-old boy on Paxil for three months who jumped off an overpass into the path of a trailer truck; a 14-year-old girl prescribed Paxil to deal with the suicide of her father (who was on Paxil before killing himself) drank Drano in a suicide attempt; and a 16-year-old boy on Paxil who stabbed a woman over 60 times, drove his car into a cement abutment in a failed suicide attempt, and is now serving life in prison.

“In each of these cases,” Tracy told Insight News, “individuals close to them were shocked at the violent and destructive behavior because it was so out of character for them.”

Courts Starting to Get It

Drug companies are finally starting to be held responsible for violent behavior associated with these drugs. A jury in Cheyenne, Wyoming recently determined that Paxil, “can cause some individuals to commit suicide and/or homicide.” The jury decided Paxil caused Donald Schell to shoot his wife, daughter and granddaughter before killing himself after being on the drug only two days.

The jury allocated 80% of the fault on Paxil drug maker GlaxoSmithKline and awarded the surviving family members $8 million in damages.

On June 18, 2003, GlaxSmithKline issued a warning to British physicians against the use of Paxil in children, acknowledging failure of clinical trials “to demonstrate efficacy in major depressive disorders and doubling the rate of reported adverse events – including suicidal thoughts and suicide attempts – compared to placebo.”

In Bismarck, ND, 10 days after Ryan Ehlis began taking Adderall, he shot and killed his 5-week-old baby and then turned the gun on himself. He survived and was tried for the murder but was acquitted after the Judge agreed with psychiatrists who testified that the murder resulted solely from a psychotic state caused by the drug.

In February 2005, Canadian regulators ordered Adderall off the market after the drug was li
nked to 20 sudden deaths and a dozen strokes. Of the 20 deaths, 14 were children.

There has been a lot written about the increase in teen violence and school shootings but no one has identified a common denominator in the lives of these kids with one exception, the drugs. If we allow the Bush-backed marketing schemes to succeed in recruiting more kids as customers for these dangerous drugs, according to Tracy, we had better prepare for more of the same.

“We’ve got a nightmare on our hands with these drugs, an absolute nightmare,” she warns, “We’ve got kids on these drugs that are ticking time bombs in every school in America.”

“When all of this is over and we count up the dead, we’re going to be in shock,” she adds.

Evelyn Pringle
epringle05@yahoo.com
Miamisburg OH

(Evelyn Pringle is an investigative journalist focused on exposing government corruption)

Search Engine Secrets – Fooling the Search Engines

Wednesday, July 26th, 2006

Writing articles is all the rage these days on the web. Or should I say getting other people to write articles for you, joining membership sites that provide “private label” rights — that is all the rage.

And the reason? You get all the benefits of a well-written article without the work! Someone has to write the articles of course, and if you have writing skills theres plenty of opportunity for you.

Why have articles become so popular? People surf the net looking for information — or “content” to use the buzz word of the moment. They’re not interested in adverts, or flashing banners — they just annoy people. If they search for bananas they want solid information about bananas, not a list of related banana links!

A good article will provide that content, or information.

A year or so ago webmasters thought they could profit by creating sites filled with ads and related keywords. This still works, but more people are moving away from this as it’s becoming harder to get indexed in the search engines, and to stay in the search engines. So, you don’t make the money you used to from this kind of site.

That’s why articles and content websites have grown in popularity. It’s a way to fool the search engines without fooling them, if you see what I mean. You give the SEs what they want, which is good quality content. You give your visitors what they want: solid information that helps them.

And you give yourself what you want: visitors that like your site, search engines that index you, and a growing income.

A well-planned article campaign with backlinks to your site can make a huge difference. This is just one aspect of good SEO, and it’s one that everyone can pursue for little cost.

About the author:
Matt Russells latest site provides great information on good SEO techniques at www.Eze-Seo-4u.info,and it’s all free. To keep in touch with his thoughts and other websites visit Thoughts on life & success

Search Engine Optimization – Selecting a Search Engine Optimization Company

Wednesday, July 26th, 2006

A Search Engine Optimization Company can be an invaluable
asset in your Internet marketing campaign. They specialize
in knowing how to raise your search engine positions,
monitoring those positions on the regular basis, and
adjusting their strategies to account for undesirable
results in any given month. Since this takes a lot of time,
effort, and specialized knowledge, it can be in your best
interest to go to an outside source rather than try to
maintain high search engine positions on your own.

However, like every business, there are good companies and
there are lemons. Knowing the right questions to ask and
the criteria to look for will help you in choosing an
affordable, effective search engine optimization company.

When looking at different companies, begin by considering
the approach they employ to raise your search engine
positions. Steer clear of companies that use cloaked,
doorway, or bridge pages to raise your positions. These
techniques violate most search engine policy, and in the
worst case scenario, will only get your website severely
penalized, if not removed entirely from a search engine’s
index.

A cloaked page is a page that is created which is invisible
to the regular visitor to your website. The cloaked page is
coded to detect a search engine spider and divert them to
this special page, which is set-up to artificially boost
your search engine position. Doorway or bridge pages
utilize the same concept, but often reside on an entirely
different server. Google, one of the largest and most
important search engine on the Internet, will remove your
website from their index if they detect you have cloaked
pages. Never, never employ any company that uses this
technique!

Another important element is to get a guarantee that the
company you hire will not work with your competitors while
they are working for you. Obviously, this would seriously
compromise the effectiveness of the search engine
optimization campaign. Be aware that some companies will
use the success they achieve for your website to sell their
services to your competitors. So get your guarantee in
writing, and make sure it is legally binding.

Of course, one of the most important factors you want to
check out is the company’s track record of results.
However, don’t take the company’s word for it. They will
undoubtedly be slanting their results in order to sell
their services to you. To go beyond their simple statement
of success, ask them a few pertinent questions, and verify
their answers.

Ask them which engines they have achieved the best results
on. The ones that are important are the most popular
engines, and these are the ones you want to see good
results on. Since the popularity of search engines can
change with the landscape of the overall Internet, check
out the Nielsen Netratings page at Search Engine Watch. You
can access this at
http://www.searchenginewatch.com/article.php/2156451.

Next, find out what keywords and phrases they are claiming
great results with. It’s easy to get high rankings with
unpopular words. For instance, the keyword “cat leashes”
will get high popularity ranking because no one else would
think of using it. What you are looking for is good results
using popular keywords. Check out the software Wordtracker,
available at www.wordtracker.com. You can order a free
trial, or a subscription ranging from 1 day to 1 year. This
software rates the popularity of keywords and phrases based
on actual search engine use.

Next, look for good results over an entire site that the
company claims to have successfully worked for. You want to
see a wide range of positions over a number of different
search engines using different keywords or phrases for the
entire site. Request a report for any client the company
claims to have done well for. This report should show good
positions on a number of the most popular search engines
for a variety of different, popular keywords and phrases.

When you are checking out search engine optimization
companies, make sure they have actually done the work they
are claiming to have done. Some companies will use other
company’s results in order to get you to sign on with them.
If you are in doubt, call the company they are showing you
results for, and ask for the name of their search engine
optimization company.

It’s important to keep in mind that a successful search
engine optimization campaign will result in maximum
exposure across a wide range of popular search engines
using a variety of keywords and phrases. This is the
formula for a successful campaign, and you should keep it
always in the forefront of your marketing strategy.

Ask the search engine optimization company you are
considering for a report that shows you rankings across a
number of popular search engines for a period of at least
six months. Remember: search engine marketing is a process
that is continual, and you need a company that not only
understands this, but keeps constant tabs on your search
engine positions. That company must also be able to adjust
its strategy in the event that search engine rankings drop.

Since search engine marketing is an on-going process, your
positions must be constantly monitored. If you want your
search engine optimization company to do this for you,
request a sample of a monthly report. It is essential that
this report should show rankings for the most popular
search engines. Don’t be impressed by a report that only
shows great results for a limited number of small search
engines. These are fairly easy results to acquire. Also
confirm that the popular search engine results they are
showing you are indeed the popular search engines
currently.

Be sure the sample report the company shows you is in a
format that you can easily understand. For example, it
could be in the form of a chart that covers a period of at
least six months and presents data such as the top 50
positions broken down on a monthly basis or the top 5 pages
each month. Then, ascertain that the company you are
considering actually monitors these positions or pages
every month, and that the sample report they show you
includes findings and recommendations for the specific
site. This insures that the company will actively monitor
and make adjustments to their strategy on a continual basis
rather than simply gather statistics on your positions. You
need a company that is actively participant in your search
engine marketing campaign, not just an information
gatherer.

Obviously, your finances have to figure into your choice of
company, but bear in mind that a search engine optimization
company is crucial the success of your marketing campaign.
It is not just a casual accessory. If you cannot afford a
company that will do a thorough and reliable job for your
website, you might consider waiting until you do have the
finances in place.

If you have to find a company and can’t wait for your
finances to catch up, you may be able to find an affordable
company that will also be able to supply quality, reliable
work, such as a fairly new company. Just remember that
there are risks involved with using a company without a
proven track record – and that risk is your money! Don’t
take that leap unless the company can supply you with a
least a few references.

References are the most reliable indicator of a good
company. Don’t use a company that won’t show your
references because of any reas
on, confidentiality included.
Remember – even doctors will provide references! The firm
you choose should provide you with a minimum of two
references, one that is from the past, and one that is
current.

When you contact these references, be prepared to ask
precise, specific questions so that neither of your time is
wasted. Ask them what their experience was like with the
company, such as their availability to answer questions and
deal with problems and their ability to meet deadlines. Ask
the reference to rate the overall performance of the
company.

Find out if the company requested that the reference make
significant changes to their web pages that affected the
visitors coming to their site. You are looking for a search
engine optimization company that can balance the needs of
both search engines and site visitors without compromising
either.

The most essential question to ask is whether the work of
the search engine optimization company resulted in higher
profits for the reference. Without profits, it doesn’t
matter whether your positions are at the top of the list or
not.

About the author:
Zaak O’Conan discovers and presents information
on to enhance your site, newsletter, marketing and other
Internet related topics. You’ll find his other articles that
expand your horizons at http://WebWorkersWeekly.com