Posts Tagged ‘Business Promotion’

Seo – Using Universal Search to your advantage with SEO

Saturday, October 6th, 2007

Using Universal Search to your advantage with SEO
Google s loyal users may have noticed a recent change in the results of their queries: the powerhouse search engine now returns videos, music and other media types in addition to the typical website results that they provide. Case in point: when I typed in a search for Jorge Vistel an emerging Cuban jazz trumpeter, Google [...]
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SEO guaranteed, Expert Business Promotion Solution Provider
Furled by 3 members.
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Find the Best SEO Company for a Successful Business
Heard about SEO Companies? Do you know the advantages and benefits you can get from a professional SEO Company?
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Search Engine Marketing Secrets – Marketing Miracles – Do They Just Happen?

Tuesday, June 20th, 2006

A simple answer to that is: Yes, Marketing Miracles happen! But, these marketing miracles do not just happen. The process is not instant. It is sequential. It takes planning and the planning requires decision and focus. The decisions must be well thought out and the focus must be spot on.

A simple answer to that is: Yes, Marketing Miracles happen! But, these marketing miracles do not just happen. The process is not instant. It is sequential. It takes planning and the planning requires decision and focus. The decisions must be well thought out and the focus must be spot on.

According to most successful marketers, those that write down their goals are more likely to succeed than those that do not. Whether success is from the actual ‘writing’ of goals or simply ‘having’ goals is not clear. But what is clear is that ’setting’ a goal is a key component of success.

Most would not set out to reach a destination without goals much the same one would not plan a trip without a map. Create a set of goals and a system [plan] to follow and use it.

Set your goals and establish a plan. If you are marketing on the Internet your website can be a key tool. Decide how you are going to use this sales tool to your benefit.

It is said that, on average, we are exposed to 3000 advertisements a day. It is also said that 90% of this advertising is forgotten in 72 hours. So your first goal is to create an identity that will make an impact first time out. If this can be accomplished you are ahead in the game.

We are living in the ‘information age’ where the hunger for information should be embraced. The explosive growth of the Internet is a powerful reinforcement to the fact that content really is king. The majority of people will tend to ignore advertising but continually seek news and knowledge. Use the Internet to your advantage by packaging with good content.

The intention is to increase the opportunity for success of every business promotion with the aim of giving the consumer an advertising piece that is memorable.

Your strategy for a Marketing Miracle:

Goals:
Set your goals – what is the end result of your marketing?
Is it to sell 1000 widgets?

Research:
Define your market – who are you trying to reach?
Define the method – how are you going to reach your market?

Plan/Organize:
Find the best ways to reach your identified target audience.

Then choose the best methods to reach your targeted market.
By not doing so you are liable to spend a lot of money advertising in all the wrong places.
Lay out your plan in a manner that will provide best results

Test:
Test your plan and track your advertisements and promotions.
See what is successful.
Depending on your testing results you may need to make revisions.

Market:
Below are places that will expose your marketing plan and promotion to the masses.

Articles or Press Release Submissions – By writing articles and submitting them to ezines and newsletter editors, for inclusion as a feature article in their ezine/newsletter. You will be able to end the article with a “byline” or “resource box” which is a few sentences about your online business, and with a hotlink to your site. There are tens of thousands of PR outlets if your article gets included in just a handful of these article submission sites; you could find your article in front of a few hundred thousand readers!

Local/Regional Directory and Portal Submissions – If you have a local business, submit to local/regional directories.

Classified Ad Submissions – We Place bulk purchased low-cost ads in various online and offline newspapers and magazines which reach your target prospects.

Targeted E-mail – Send email to permission or targeted opt-in lists. (”permission marketing”) We can reach thousands a day with this method.

Submit a National Press Release – A press release can be an effective way to get traffic to your site. We can post it over 40,000 contacts.

Post to NewsGroups – Find newsgroups related to your industry, or that your target audience would be reading. Then make some intelligent posts, contributing to the ongoing discussion(s). If done correctly, newsgroup postings can bring you a great deal of traffic.

SafeList Advertising – You can join safe-lists, or pay a service to place safe-lists ads and advertising for you. Many do read the emails, especially if the subject line grabs them. They often check their safe-list email to verify that their own message has been properly sent. When doing so they often check out other interesting safe-list emails.

Follow-up Email Campaign – Virtually every pro marketer uses this powerful technique. Use automatic follow-up autoresponders to email a series of sales messages to your prospects, on preset days or intervals.

PPC Search Engine Listings – Use PPC to really target your market. Keywords will capture those interested in your product and deliver them to your door.

Dont sit by and wait for all your planning and efforts to flow without monitoring:

Send Additional Press Releases – Stay in front of the media. If possible send out approximately one press release per month.

Place Additional Ads – Once you have developed a winning promotion find additional ad space that will target your prospects. Increase your advertising results by gradually advertising in publications with larger and larger circulations. Always continue to measure your advertising effectiveness.

More Targeted E-mail Once you have determined that targeted emailing is working for you multiply your efforts and do double, triple, or even ten times the amount of mailing.

Consider Joint Venture (B2B) Marketing – Setup JVs (joint ventures) with other marketers and businesses.

Consider a weblog and RSS feeds.

So we ask the question again, Marketing Miracles – Do they just happen? If you have followed the basic guidelines of successful marketing you can now answer that yourself.

About the Author: Judy Webb is a editor, Webmaster at www.thewebbpage.comYou may reprint this article if done in total, including the resource box.

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Posted in Search Engine Marketing Articles | Comments

Search Engine Marketing Secrets – Marketing Miracles – Do They Just Happen?

Sunday, June 4th, 2006

A simple answer to that is: Yes, Marketing Miracles happen! But, these marketing miracles do not just happen. The process is not instant. It is sequential. It takes planning and the planning requires decision and focus. The decisions must be well thought out and the focus must be spot on.

A simple answer to that is: Yes, Marketing Miracles happen! But, these marketing miracles do not just happen. The process is not instant. It is sequential. It takes planning and the planning requires decision and focus. The decisions must be well thought out and the focus must be spot on.

According to most successful marketers, those that write down their goals are more likely to succeed than those that do not. Whether success is from the actual ‘writing’ of goals or simply ‘having’ goals is not clear. But what is clear is that ’setting’ a goal is a key component of success.

Most would not set out to reach a destination without goals much the same one would not plan a trip without a map. Create a set of goals and a system [plan] to follow and use it.

Set your goals and establish a plan. If you are marketing on the Internet your website can be a key tool. Decide how you are going to use this sales tool to your benefit.

It is said that, on average, we are exposed to 3000 advertisements a day. It is also said that 90% of this advertising is forgotten in 72 hours. So your first goal is to create an identity that will make an impact first time out. If this can be accomplished you are ahead in the game.

We are living in the ‘information age’ where the hunger for information should be embraced. The explosive growth of the Internet is a powerful reinforcement to the fact that content really is king. The majority of people will tend to ignore advertising but continually seek news and knowledge. Use the Internet to your advantage by packaging with good content.

The intention is to increase the opportunity for success of every business promotion with the aim of giving the consumer an advertising piece that is memorable.

Your strategy for a Marketing Miracle:

Goals:
Set your goals – what is the end result of your marketing?
Is it to sell 1000 widgets?

Research:
Define your market – who are you trying to reach?
Define the method – how are you going to reach your market?

Plan/Organize:
Find the best ways to reach your identified target audience.

Then choose the best methods to reach your targeted market.
By not doing so you are liable to spend a lot of money advertising in all the wrong places.
Lay out your plan in a manner that will provide best results

Test:
Test your plan and track your advertisements and promotions.
See what is successful.
Depending on your testing results you may need to make revisions.

Market:
Below are places that will expose your marketing plan and promotion to the masses.

Articles or Press Release Submissions – By writing articles and submitting them to ezines and newsletter editors, for inclusion as a feature article in their ezine/newsletter. You will be able to end the article with a “byline” or “resource box” which is a few sentences about your online business, and with a hotlink to your site. There are tens of thousands of PR outlets if your article gets included in just a handful of these article submission sites; you could find your article in front of a few hundred thousand readers!

Local/Regional Directory and Portal Submissions – If you have a local business, submit to local/regional directories.

Classified Ad Submissions – We Place bulk purchased low-cost ads in various online and offline newspapers and magazines which reach your target prospects.

Targeted E-mail – Send email to permission or targeted opt-in lists. (”permission marketing”) We can reach thousands a day with this method.

Submit a National Press Release – A press release can be an effective way to get traffic to your site. We can post it over 40,000 contacts.

Post to NewsGroups – Find newsgroups related to your industry, or that your target audience would be reading. Then make some intelligent posts, contributing to the ongoing discussion(s). If done correctly, newsgroup postings can bring you a great deal of traffic.

SafeList Advertising – You can join safe-lists, or pay a service to place safe-lists ads and advertising for you. Many do read the emails, especially if the subject line grabs them. They often check their safe-list email to verify that their own message has been properly sent. When doing so they often check out other interesting safe-list emails.

Follow-up Email Campaign – Virtually every pro marketer uses this powerful technique. Use automatic follow-up autoresponders to email a series of sales messages to your prospects, on preset days or intervals.

PPC Search Engine Listings – Use PPC to really target your market. Keywords will capture those interested in your product and deliver them to your door.

Dont sit by and wait for all your planning and efforts to flow without monitoring:

Send Additional Press Releases – Stay in front of the media. If possible send out approximately one press release per month.

Place Additional Ads – Once you have developed a winning promotion find additional ad space that will target your prospects. Increase your advertising results by gradually advertising in publications with larger and larger circulations. Always continue to measure your advertising effectiveness.

More Targeted E-mail Once you have determined that targeted emailing is working for you multiply your efforts and do double, triple, or even ten times the amount of mailing.

Consider Joint Venture (B2B) Marketing – Setup JVs (joint ventures) with other marketers and businesses.

Consider a weblog and RSS feeds.

So we ask the question again, Marketing Miracles – Do they just happen? If you have followed the basic guidelines of successful marketing you can now answer that yourself.

About the Author: Judy Webb is a editor, Webmaster at www.thewebbpage.comYou may reprint this article if done in total, including the resource box.

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Posted in Search Engine Marketing Articles | Comments

Search Engine Marketing Secrets – Promotional Marketing Products – Selecting the Perfect Item

Thursday, May 18th, 2006

People are known to shop on impulse- buying an item just because it is on sale, or purchasing something because it looks great in the store. When shopping for promotional items, you really can’t succumb to impulses. Instead, you must carefully decide on an item that will help meet your objectives.

A career school admissions representative who worked with the high school market once wanted to buy magnets to give to people. Although magnets were in the budget, they would not really do the job of spreading the word among other high school students, as the magnets would be at home on the fridge where maybe a handful of other students would see. A better idea was to give out day planners (only to enrolled students) that they could carry to school everyday where hundreds of classmates could see. “Oh- that’s where I’m going to school after graduation” they would say when asked about the school’s name on the planner. Rachel, the rep, was hurt that the magnets she liked did not get ordered. But, Rachel does not have a marketing background and she didn’t understand that these items served another purpose.

So, when ordering your items before you even browse the pages of catalogs or websites, you want to have some objectives in mind. You would not want to invest money in an item that doesn’t match the tactic. Think about these:

-Do you want to stimulate trade show traffic?
-Do you want to use these as sales aids?
-Are these going to be premiums?
-Are you introducing a new product/service?
-Do you want to thank current customers?
-Are these for an event giveaway?
-Are these to motivate employees?
-Are you trying to gain back lost business?
-Are you trying to improve customer service?
-Are these going to be used as gifts?
-Are you using them to supplement a direct mail campaign?

These are just a few questions you will want to ask yourself. If you are looking to supplement a general direct mail campaign, you will want to keep postage costs in mind. Perhaps mailing a magnet, sticker, pocket calendar, pen or pencil would be something good to use. You would not want to mail a t-shirt or mug- that would be very pricey for the response rate of direct mail! If you are doing a campaign to target past customers or are just doing a smaller-gauge mailing, perhaps something a little bigger would work.

On the flipside, if you are looking at motivating employees, thanking customers, buying gifts or building premiums chances are you will want to budget more money per item. However, there is likely to be fewer items ordered. I don’t think a pen would be ample to thank someone for years of service! Items for these categories would fall under desk supplies, plaques, acrylic awards, clocks, engraved items and more.

If you are using these items or sales purposes, perhaps if you have traveling sales people, you will want something that will be left behind to keep your name top of mind. Things like a note cube or coffee mug are things that can sit on a decision-makers desk for a long time.

If you are looking to promote your business at an event, such as a concert or festival, passing out t-shirts could be a great idea. You can easily tie t-shirts up in knots and throw them to the crowds. Lower ticket items for events could be things like pens, pencils, keychains, magnets, calendars, tape measures and more.

Finally, cost is something to keep in mind too. You don’t want to spend the same amount on a prospect as you would on a loyal customer. Use this as a suggestion:
Under $5- Prospect
$5-$25- Reward
Over $25- Loyalty

The important thing here is that promotional items should not be ordered just because you like it. The item should clearly be in the plan to help meet your business objectives.

About the author:
Cindy Carrera is a freelance creative author who’s written numerous articles about PR including: business promotional items, custom promotional products and wholesale promotional items.

MLM Leads- The Top 5 Traits of a Great MLM Leaddoug firebaughThere are certain traits that you look for in a good MLM lead. After working a TON of leads, and blessed to having built an organization worldwide, I have found that all good MLM Lead have 5 traits in common, with no exception. These traits you look for, and if you find that a lead has at least 3 of them you have a great possibility for your business. And MLM Leads can also end up being one of the best revenue sources for you, but first, find these traits. If you do, you will strike GOLD. These traits are common sense in many respects, but many times are rare to find.

1) A GREAT Personality.

One of the KEY traits that we have found is an infectious personality. A personality that truly shines and glows. You can feel their warmth over the telephone, and sincerity. They have the type of personality that you simply want to be around, and talk to.

You know the type. For whatever reason, you ENJOY the conversation with them, and they are always positive, and optimistic. They have a tendency to make you glad that you talked to them, and you are drawn towards them

This type of MLM Lead can be a gold mine, as they usually hang out with people of the same personality, and same outlook on life. They rarely are down, and when you call them they always seem glad you called.

2) High Energy.

Another KEY traits to look for is High Energy. But let me be clear: High Energy is NOT hype. There are many folks out there that you will call that will try to HYPE you into believing you have found the GOLD MINE you have been looking for, and will tell you all about how great they are.

High Energy people don???t really talk that much about themselves, but what they are doing. They focus on the engagement of actions and results, and you can FEEL their energy radiate form the phone and any communication they do. They can GET THINGS DONE, and refuse to quit during adversity. Plus, they have a great approach to Success in Life and Network Marketing- they have a philosophy of WHAT ARE WE WAITING ON????

3) Great People Skills.

This trait is HUGE. They MUST feel comfortable with people. Especially people they do not know. In MLM, you will communicate and work with a lot of folks that you do not know. And if you find that your MLM Lead has great people skills, you will have found a great potential for Success in network marketing.

People skills include friendliness, good listener, sincere, great communicator, and loves people. If a person truly loves people, they will go a LONG WAY to being a Success as an MLM lead.

4) A Good Listener.

An MLM Lead that is a good listener will end up being a better recruiter than most. Recruiting is all about listening to the prospect.. If you fins that the MLM Lead asks questions, and then LISTENS and them asks more questions,. You have found a good possibility for a recruit. Listening is the MASTER skill in Communication in Network Marketing, and Recruiting. A good listener is hard to find, but they are out there.

Does the MLM Lead talk more than they listen? Do they try and dominate the conversation? Do they try and impress you? If this is the case, they probably do not have a great listening pattern established. But if they do listen to you, ask questions, and then ask more questions that make sense to ask, then you have found a potential gold mine for recruiting and building an organization.

5) Available when they said they would be.

This is a HUGE trait that many MLM leads do not have. If a prospect says to call them back in 2 days, and you do, and they continue the
conversation as before, you have a good one. Many MLM leads will not available at the time you call, because they had no intention to begin with of doing your business. A person of their word, who shows up for a return call like they said they would, is a person of integrity.

Many people will attempt to play hide and seek as an MLM lead, and that is just part of the business. If they do not show up like they said they would, that is an issue that you may want to consider in the future, as all Future Great Leaders keep their word.

And here is a BONUS Trait- DISSATISFIED. A Great MLM lead MUST be dissatisfied with their income, life, future, or something. You are to help them change what they are not happy with in their life, with your products and company. If they are Dissatisfied, then that means they are probably LOOKING for something better. Help them find it.

These are the 5 Traits you should look for in a great lead. Yes, there are other traits that you will MLM leads, but these are the ones that we found to be worth GOLD in this business of working MLM Leads.

blessings…doug
PassionFire Intl
(c) 2005

Subscribe to the MLM Network Marketing Training Letter- The MLM Success HEAT

About the author:
Doug Firebaugh is one of the top trainers in the world in MLM and Network Marketing. He was fulltime in MLM for 13 years, and the last 7 years has traveled the world training and speaking. He lives in Birmingham, Michigan. Over a million people a month read his training ezine. You can get a FREE subscription at:
http://www.passionfire.com/pf_heat_4.html
contact: doug@powerfire.com
http://www.passionfire.com

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Search Engine Optimization – New Mantra of Search Engine Optimization and Web Promotions

Monday, March 27th, 2006

Recent study shows that there are more than 7 billion web sites are there in the universe and Google is crawling more than 4 billion by this time. All the web site owners are looking forward for good ranking (within 20th position is termed as good ranking as per the industry standard). Now imagine the fact that a new web site in the category of ‘online games’ or ’shopping cart’ wants to achieve top 20 ranking within a period say 30-45 days. Is it possible to get that type of organic search results and that too within this short time period ? The answer is big NO!!.

As per the new algortihm Google refuses to index a web site who don’t have much relevant and imporatnt links pointing to it. So what is the future of newly launched websites ? Don’t be confused but think in a logical way how this can be made possible. Search Engine Optimization is a part of Web promotions and web promotion are like other contemprorary business promotions which takes months and years to establish a brand or logo.

For a new small business or any other category web site consider a minimum time period of 6 months for web promotion activities and divide these into following areas:

1>> Free Directory Submission – Submit your site in different open directory projects like DMOZ. This directory submission will take more time so this has to be completed first. But remember your web site should not have any page under construction status and try to pick the most relevant category which best describes your business. Be specific in your site title and descriptions. Don’t use any promotional word or pharse in the title or description itself

2>> Press Release Submission – Prepare a 1 full page press release matter pointing out the basic and useful features or utility of your site or services. Distribute this press release among different paid and non paid press release submission service web sites. Press release submission is now being one of the most favorite and possible way to promote your web site within the quickest possible time. If possible try to submit into some good paid press release services also.

3>> Paid Directory Submission – Just like open directory submission submit your web site into different paid directory services. But before doing so make sure the directory itself is relevant have healthy PR value, which proves the effetiveness of the same in terms of web promotion. This process is costly but if executed professionally these can bring you a very much targetted traffic who actually looking for a service or business web site like yours. Both paid and non paid directory links are one way and hence valuable to your site

4>> Theme Based Link Popularity Campaign – Googles new topic specific PR (which will play a greater role in future) essentially will make (and is making) links from general sites not worth much (if anything atall) Does it mean that it still makes sense to trade reciprocal links? Yes, it does. However, when you get links to your site, you should do it right. When you build links to your web site, you should act as if search engines didn’t exist at all. Just use common sense. Don’t focus on the Google PageRank or the search engine ranking of a web site. If you see a good web site with good content that has a low PageRank you should trade links with that site if that web site is useful for your visitors. One day, that page might have a higher PageRank and it will still link back to you. Search engines are only one way to attract visitors to your site. Visitors who find you through related links on other sites are very targeted visitors. These visitors are much better than visitors who found you through an unrelated keyword on a search engine.

All these activites will take around 4-5 months time and this is called the incubation period for web promotion when your site will get some food and PR (PageRank) becomes healthy so that Search Engines actually see it

5>> Basic Search Engine Optimization – Search Engine Optimization coding like modification of title, metatags, HTML enhancements are now come into play when search engines begin to crawl your site and at this stage it will help or prepare your site infront of search engines to get a good ranking.

If all these steps are performed in a better and professional way then there is no reason why your site will not come into top. All you have to wait and put more and regular efforts to promote it for the search engines just like you promote your business in other ways. There is no magic, no trick, no technique to get a good ranking. All depends on methodical and right categorical approach from the launching of your site.

Please note that with search engine optimizations you are getting exposure of your sites into various other web sites which is the real mode of ‘Web Promotion’

As per the new algortihm Google refuses to index a web site who don’t have much relevant and imporatnt links pointing to it. So what is the future of newly launched websites ? Don’t be confused but think in a logical way how this can be made possible. Search Engine Optimization is a part of Web promotions and web promotion are like other contemprorary business promotions which takes months and years to establish a brand or logo.

For a new small business or any other category web site consider a minimum time period of 6 months for web promotion activities and divide these into following areas:

1>> Free Directory Submission – Submit your site in different open directory projects like DMOZ. This directory submission will take more time so this has to be completed first. But remember your web site should not have any page under construction status and try to pick the most relevant category which best describes your business. Be specific in your site title and descriptions. Don’t use any promotional word or pharse in the title or description itself

2>> Press Release Submission – Prepare a 1 full page press release matter pointing out the basic and useful features or utility of your site or services. Distribute this press release among different paid and non paid press release submission service web sites. Press release submission is now being one of the most favorite and possible way to promote your web site within the quickest possible time. If possible try to submit into some good paid press release services also.

3>> Paid Directory Submission – Just like open directory submission submit your web site into different paid directory services. But before doing so make sure the directory itself is relevant have healthy PR value, which proves the effetiveness of the same in terms of web promotion. This process is costly but if executed professionally these can bring you a very much targetted traffic who actually looking for a service or business web site like yours. Both paid and non paid directory links are one way and hence valuable to your site

4>> Theme Based Link Popularity Campaign – Googles new topic specific PR (which will play a greater role in future) essentially will make (and is making) links from general sites not worth much (if anything atall) Does it mean that it still makes sense to trade reciprocal links? Yes, it does. However, when you get links to your site, you should do it right. When you build links to your web site, you should act as if search engines didn’t exist at all. Just use common sense. Don’t focus on the Google PageRank or the search engine ranking of a web site. If you see a good web site with good content that has a low PageRank you should trade links with that site if that web site is useful for your visitors. One day, that page might have a higher PageRank and it will still link back to you. Search engines are only one way to attract visitors to your site. Visitors who find you through related links on other sites are very targeted visitors. These visitors are much better than visitors who found you through an unrelated keyword on a search
engine.

All these activites will take around 4-5 months time and this is called the incubation period for web promotion when your site will get some food and PR (PageRank) becomes healthy so that Search Engines actually see it

5>> Basic Search Engine Optimization – Search Engine Optimization coding like modification of title, metatags, HTML enhancements are now come into play when search engines begin to crawl your site and at this stage it will help or prepare your site infront of search engines to get a good ranking.

If all these steps are performed in a better and professional way then there is no reason why your site will not come into top. All you have to wait and put more and regular efforts to promote it for the search engines just like you promote your business in other ways. There is no magic, no trick, no technique to get a good ranking. All depends on methodical and right categorical approach from the launching of your site.

Please note that with search engine optimizations you are getting exposure of your sites into various other web sites which is the real mode of ‘Web Promotion’

ABOUT THE AUTHOR

Sandip Kar, renownwd SEO Consultant India and also the Project Manager of http://www.softzsolutions.com is a B.Tech in Instrumentation from Calcutta University and engaged in search engine optimization consultancy for the last 4 years

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Posted in Search Engine Optimization Articles | Comments

Search Engine Optimization – New Mantra of Search Engine Optimization and Web Promotions

Tuesday, March 7th, 2006

Recent study shows that there are more than 7 billion web sites are there in the universe and Google is crawling more than 4 billion by this time. All the web site owners are looking forward for good ranking (within 20th position is termed as good ranking as per the industry standard). Now imagine the fact that a new web site in the category of ‘online games’ or ’shopping cart’ wants to achieve top 20 ranking within a period say 30-45 days. Is it possible to get that type of organic search results and that too within this short time period ? The answer is big NO!!.

As per the new algortihm Google refuses to index a web site who don’t have much relevant and imporatnt links pointing to it. So what is the future of newly launched websites ? Don’t be confused but think in a logical way how this can be made possible. Search Engine Optimization is a part of Web promotions and web promotion are like other contemprorary business promotions which takes months and years to establish a brand or logo.

For a new small business or any other category web site consider a minimum time period of 6 months for web promotion activities and divide these into following areas:

1>> Free Directory Submission – Submit your site in different open directory projects like DMOZ. This directory submission will take more time so this has to be completed first. But remember your web site should not have any page under construction status and try to pick the most relevant category which best describes your business. Be specific in your site title and descriptions. Don’t use any promotional word or pharse in the title or description itself

2>> Press Release Submission – Prepare a 1 full page press release matter pointing out the basic and useful features or utility of your site or services. Distribute this press release among different paid and non paid press release submission service web sites. Press release submission is now being one of the most favorite and possible way to promote your web site within the quickest possible time. If possible try to submit into some good paid press release services also.

3>> Paid Directory Submission – Just like open directory submission submit your web site into different paid directory services. But before doing so make sure the directory itself is relevant have healthy PR value, which proves the effetiveness of the same in terms of web promotion. This process is costly but if executed professionally these can bring you a very much targetted traffic who actually looking for a service or business web site like yours. Both paid and non paid directory links are one way and hence valuable to your site

4>> Theme Based Link Popularity Campaign – Googles new topic specific PR (which will play a greater role in future) essentially will make (and is making) links from general sites not worth much (if anything atall) Does it mean that it still makes sense to trade reciprocal links? Yes, it does. However, when you get links to your site, you should do it right. When you build links to your web site, you should act as if search engines didn’t exist at all. Just use common sense. Don’t focus on the Google PageRank or the search engine ranking of a web site. If you see a good web site with good content that has a low PageRank you should trade links with that site if that web site is useful for your visitors. One day, that page might have a higher PageRank and it will still link back to you. Search engines are only one way to attract visitors to your site. Visitors who find you through related links on other sites are very targeted visitors. These visitors are much better than visitors who found you through an unrelated keyword on a search engine.

All these activites will take around 4-5 months time and this is called the incubation period for web promotion when your site will get some food and PR (PageRank) becomes healthy so that Search Engines actually see it

5>> Basic Search Engine Optimization – Search Engine Optimization coding like modification of title, metatags, HTML enhancements are now come into play when search engines begin to crawl your site and at this stage it will help or prepare your site infront of search engines to get a good ranking.

If all these steps are performed in a better and professional way then there is no reason why your site will not come into top. All you have to wait and put more and regular efforts to promote it for the search engines just like you promote your business in other ways. There is no magic, no trick, no technique to get a good ranking. All depends on methodical and right categorical approach from the launching of your site.

Please note that with search engine optimizations you are getting exposure of your sites into various other web sites which is the real mode of ‘Web Promotion’

As per the new algortihm Google refuses to index a web site who don’t have much relevant and imporatnt links pointing to it. So what is the future of newly launched websites ? Don’t be confused but think in a logical way how this can be made possible. Search Engine Optimization is a part of Web promotions and web promotion are like other contemprorary business promotions which takes months and years to establish a brand or logo.

For a new small business or any other category web site consider a minimum time period of 6 months for web promotion activities and divide these into following areas:

1>> Free Directory Submission – Submit your site in different open directory projects like DMOZ. This directory submission will take more time so this has to be completed first. But remember your web site should not have any page under construction status and try to pick the most relevant category which best describes your business. Be specific in your site title and descriptions. Don’t use any promotional word or pharse in the title or description itself

2>> Press Release Submission – Prepare a 1 full page press release matter pointing out the basic and useful features or utility of your site or services. Distribute this press release among different paid and non paid press release submission service web sites. Press release submission is now being one of the most favorite and possible way to promote your web site within the quickest possible time. If possible try to submit into some good paid press release services also.

3>> Paid Directory Submission – Just like open directory submission submit your web site into different paid directory services. But before doing so make sure the directory itself is relevant have healthy PR value, which proves the effetiveness of the same in terms of web promotion. This process is costly but if executed professionally these can bring you a very much targetted traffic who actually looking for a service or business web site like yours. Both paid and non paid directory links are one way and hence valuable to your site

4>> Theme Based Link Popularity Campaign – Googles new topic specific PR (which will play a greater role in future) essentially will make (and is making) links from general sites not worth much (if anything atall) Does it mean that it still makes sense to trade reciprocal links? Yes, it does. However, when you get links to your site, you should do it right. When you build links to your web site, you should act as if search engines didn’t exist at all. Just use common sense. Don’t focus on the Google PageRank or the search engine ranking of a web site. If you see a good web site with good content that has a low PageRank you should trade links with that site if that web site is useful for your visitors. One day, that page might have a higher PageRank and it will still link back to you. Search engines are only one way to attract visitors to your site. Visitors who find you through related links on other sites are very targeted visitors. These visitors are much better than visitors who found you through an unrelated keyword on a search
engine.

All these activites will take around 4-5 months time and this is called the incubation period for web promotion when your site will get some food and PR (PageRank) becomes healthy so that Search Engines actually see it

5>> Basic Search Engine Optimization – Search Engine Optimization coding like modification of title, metatags, HTML enhancements are now come into play when search engines begin to crawl your site and at this stage it will help or prepare your site infront of search engines to get a good ranking.

If all these steps are performed in a better and professional way then there is no reason why your site will not come into top. All you have to wait and put more and regular efforts to promote it for the search engines just like you promote your business in other ways. There is no magic, no trick, no technique to get a good ranking. All depends on methodical and right categorical approach from the launching of your site.

Please note that with search engine optimizations you are getting exposure of your sites into various other web sites which is the real mode of ‘Web Promotion’

ABOUT THE AUTHOR

Sandip Kar, renownwd SEO Consultant India and also the Project Manager of http://www.softzsolutions.com is a B.Tech in Instrumentation from Calcutta University and engaged in search engine optimization consultancy for the last 4 years

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Search Engine Marketing Secrets – Promotional Marketing Products – Selecting the Perfect Item

Wednesday, March 1st, 2006

People are known to shop on impulse- buying an item just because it is on sale, or purchasing something because it looks great in the store. When shopping for promotional items, you really can’t succumb to impulses. Instead, you must carefully decide on an item that will help meet your objectives.

A career school admissions representative who worked with the high school market once wanted to buy magnets to give to people. Although magnets were in the budget, they would not really do the job of spreading the word among other high school students, as the magnets would be at home on the fridge where maybe a handful of other students would see. A better idea was to give out day planners (only to enrolled students) that they could carry to school everyday where hundreds of classmates could see. “Oh- that’s where I’m going to school after graduation” they would say when asked about the school’s name on the planner. Rachel, the rep, was hurt that the magnets she liked did not get ordered. But, Rachel does not have a marketing background and she didn’t understand that these items served another purpose.

So, when ordering your items before you even browse the pages of catalogs or websites, you want to have some objectives in mind. You would not want to invest money in an item that doesn’t match the tactic. Think about these:

-Do you want to stimulate trade show traffic?
-Do you want to use these as sales aids?
-Are these going to be premiums?
-Are you introducing a new product/service?
-Do you want to thank current customers?
-Are these for an event giveaway?
-Are these to motivate employees?
-Are you trying to gain back lost business?
-Are you trying to improve customer service?
-Are these going to be used as gifts?
-Are you using them to supplement a direct mail campaign?

These are just a few questions you will want to ask yourself. If you are looking to supplement a general direct mail campaign, you will want to keep postage costs in mind. Perhaps mailing a magnet, sticker, pocket calendar, pen or pencil would be something good to use. You would not want to mail a t-shirt or mug- that would be very pricey for the response rate of direct mail! If you are doing a campaign to target past customers or are just doing a smaller-gauge mailing, perhaps something a little bigger would work.

On the flipside, if you are looking at motivating employees, thanking customers, buying gifts or building premiums chances are you will want to budget more money per item. However, there is likely to be fewer items ordered. I don’t think a pen would be ample to thank someone for years of service! Items for these categories would fall under desk supplies, plaques, acrylic awards, clocks, engraved items and more.

If you are using these items or sales purposes, perhaps if you have traveling sales people, you will want something that will be left behind to keep your name top of mind. Things like a note cube or coffee mug are things that can sit on a decision-makers desk for a long time.

If you are looking to promote your business at an event, such as a concert or festival, passing out t-shirts could be a great idea. You can easily tie t-shirts up in knots and throw them to the crowds. Lower ticket items for events could be things like pens, pencils, keychains, magnets, calendars, tape measures and more.

Finally, cost is something to keep in mind too. You don’t want to spend the same amount on a prospect as you would on a loyal customer. Use this as a suggestion:
Under $5- Prospect
$5-$25- Reward
Over $25- Loyalty

The important thing here is that promotional items should not be ordered just because you like it. The item should clearly be in the plan to help meet your business objectives.

About the author:
Cindy Carrera is a freelance creative author who’s written numerous articles about PR including: business promotional items, custom promotional products and wholesale promotional items.

MLM Leads- The Top 5 Traits of a Great MLM Leaddoug firebaughThere are certain traits that you look for in a good MLM lead. After working a TON of leads, and blessed to having built an organization worldwide, I have found that all good MLM Lead have 5 traits in common, with no exception. These traits you look for, and if you find that a lead has at least 3 of them you have a great possibility for your business. And MLM Leads can also end up being one of the best revenue sources for you, but first, find these traits. If you do, you will strike GOLD. These traits are common sense in many respects, but many times are rare to find.

1) A GREAT Personality.

One of the KEY traits that we have found is an infectious personality. A personality that truly shines and glows. You can feel their warmth over the telephone, and sincerity. They have the type of personality that you simply want to be around, and talk to.

You know the type. For whatever reason, you ENJOY the conversation with them, and they are always positive, and optimistic. They have a tendency to make you glad that you talked to them, and you are drawn towards them

This type of MLM Lead can be a gold mine, as they usually hang out with people of the same personality, and same outlook on life. They rarely are down, and when you call them they always seem glad you called.

2) High Energy.

Another KEY traits to look for is High Energy. But let me be clear: High Energy is NOT hype. There are many folks out there that you will call that will try to HYPE you into believing you have found the GOLD MINE you have been looking for, and will tell you all about how great they are.

High Energy people don???t really talk that much about themselves, but what they are doing. They focus on the engagement of actions and results, and you can FEEL their energy radiate form the phone and any communication they do. They can GET THINGS DONE, and refuse to quit during adversity. Plus, they have a great approach to Success in Life and Network Marketing- they have a philosophy of WHAT ARE WE WAITING ON????

3) Great People Skills.

This trait is HUGE. They MUST feel comfortable with people. Especially people they do not know. In MLM, you will communicate and work with a lot of folks that you do not know. And if you find that your MLM Lead has great people skills, you will have found a great potential for Success in network marketing.

People skills include friendliness, good listener, sincere, great communicator, and loves people. If a person truly loves people, they will go a LONG WAY to being a Success as an MLM lead.

4) A Good Listener.

An MLM Lead that is a good listener will end up being a better recruiter than most. Recruiting is all about listening to the prospect.. If you fins that the MLM Lead asks questions, and then LISTENS and them asks more questions,. You have found a good possibility for a recruit. Listening is the MASTER skill in Communication in Network Marketing, and Recruiting. A good listener is hard to find, but they are out there.

Does the MLM Lead talk more than they listen? Do they try and dominate the conversation? Do they try and impress you? If this is the case, they probably do not have a great listening pattern established. But if they do listen to you, ask questions, and then ask more questions that make sense to ask, then you have found a potential gold mine for recruiting and building an organization.

5) Available when they said they would be.

This is a HUGE trait that many MLM leads do not have. If a prospect says to call them back in 2 days, and you do, and they continue the
conversation as before, you have a good one. Many MLM leads will not available at the time you call, because they had no intention to begin with of doing your business. A person of their word, who shows up for a return call like they said they would, is a person of integrity.

Many people will attempt to play hide and seek as an MLM lead, and that is just part of the business. If they do not show up like they said they would, that is an issue that you may want to consider in the future, as all Future Great Leaders keep their word.

And here is a BONUS Trait- DISSATISFIED. A Great MLM lead MUST be dissatisfied with their income, life, future, or something. You are to help them change what they are not happy with in their life, with your products and company. If they are Dissatisfied, then that means they are probably LOOKING for something better. Help them find it.

These are the 5 Traits you should look for in a great lead. Yes, there are other traits that you will MLM leads, but these are the ones that we found to be worth GOLD in this business of working MLM Leads.

blessings…doug
PassionFire Intl
(c) 2005

Subscribe to the MLM Network Marketing Training Letter- The MLM Success HEAT

About the author:
Doug Firebaugh is one of the top trainers in the world in MLM and Network Marketing. He was fulltime in MLM for 13 years, and the last 7 years has traveled the world training and speaking. He lives in Birmingham, Michigan. Over a million people a month read his training ezine. You can get a FREE subscription at:
http://www.passionfire.com/pf_heat_4.html
contact: doug@powerfire.com
http://www.passionfire.com

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